Womack wrote:
Jan. 20 (Bloomberg) -- Google Inc., owner of the world’s most popular Internet search engine, will close a business that sells advertising space in newspapers, saying the effort failed to deliver the impact it wanted.
The program, which had attracted more than 800 U.S. newspapers since it began in 2006, will stop selling ads on Feb. 28, Google said today on its blog. The ad sales will continue until March 31 for customers who already had campaigns booked.
“Some advertisers have seen good results,” Spencer Spinnell, director of Google Print Ads, wrote on the company blog. “But as we grow, it is important that we focus on products that can benefit the most people and solve the most important problems.”
I would like to address the last statement here. This is so true. As a business you should be interested in solving problems for your customers and doing that with a newspaper ad just doesn't cut it anymore. Search is where it is at and blogs are the way to address your customers concerns directly. I actually find it ironic that the explanation for the shut down of Google Print Ads was actually addressed in their blog.
The point here really goes back to a post I put up earlier today on budget and where priorities fall. Put a corporate blog at the top of the list. if you don't have a blog for your business start a new business blog today.
The future is headed in this direction. You need to focus some urgency to your search strategies and leave the newspaper for the wolves. If it isn't growing your business STOP SPENDING MONEY ON IT!!
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