I'll tell YOU what I want.....
I am not sure if you listen to any of the work done by satirical rock duo Tenacious D but Jack Black hits the nail on the head with this statement in the drive thru. This is exactly what search is all about.
Everyday your customers are doing this exact thing. They are telling you what they want via search, so who do you have manning the first drive up window? Anybody? If you aren't showing up then the answer is NO. It probably wouldn't help any of the major fast food chains if they didn't employ somebody to man the window where they collect your money. So what makes you think your business is any different. You may not serve value meals but it doesn't mean you don't provide value right?
It has been many many years since I wore my uniform with one of the major fast food chains (yes I admit it) but I am going to assume that the money they shell out now to employ the person at the first window is well worth the return the get from having them stationed back there in the back of the building taking orders and making change for the large amount of money that passes through the window everyday. Why wouldn't you employ the same type of strategy.
The best part is you don't have to actually employ a person for this at all. All you need is a presence where it matters and that place is at the top of the search rankings. Your blog can serve this purpose for you. If you set up a blog for search engine optimization you are literally allowing yourself this opportunity. You are making yourself available to rake in the dough when people are hungry for the products you provide.
A company blog can get you where you need to be, you just need to put proper architecture behind it. Let your keywords serve as your menu. Let your customers tell you what they want.....
I am not sure if you listen to any of the work done by satirical rock duo Tenacious D but Jack Black hits the nail on the head with this statement in the drive thru. This is exactly what search is all about.
Everyday your customers are doing this exact thing. They are telling you what they want via search, so who do you have manning the first drive up window? Anybody? If you aren't showing up then the answer is NO. It probably wouldn't help any of the major fast food chains if they didn't employ somebody to man the window where they collect your money. So what makes you think your business is any different. You may not serve value meals but it doesn't mean you don't provide value right?
It has been many many years since I wore my uniform with one of the major fast food chains (yes I admit it) but I am going to assume that the money they shell out now to employ the person at the first window is well worth the return the get from having them stationed back there in the back of the building taking orders and making change for the large amount of money that passes through the window everyday. Why wouldn't you employ the same type of strategy.
The best part is you don't have to actually employ a person for this at all. All you need is a presence where it matters and that place is at the top of the search rankings. Your blog can serve this purpose for you. If you set up a blog for search engine optimization you are literally allowing yourself this opportunity. You are making yourself available to rake in the dough when people are hungry for the products you provide.
A company blog can get you where you need to be, you just need to put proper architecture behind it. Let your keywords serve as your menu. Let your customers tell you what they want.....
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