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Blogging as a Tool for SEO

Monday, November 10, 2008 by Jim Hyslop
Well, the title of my blog is "Blogging as a Tool for SEO" so I thought I should put up a post pertaining to this topic. Over the weekend I had the opportunity to talk with one of my good friends and recent Compendium clients about blogging and the true searchability that it can bring to a company. As we were discussing I decided to do my own little test search...for my own blog....the results were amazing.

Showing up in the number 2 and 3 spots in the organic listings of Google...out of 14,500,000 links was my blog. Now, any of you who possibly follow my blog know that I am diligent with my blogging effort but I am not the best blogger in the world. I have been blogging for about 6 months on Compendium Blogware's platform and I would say over the past 6 months I have really invested about 2-3 hours total time into contributing content to my blog.

My point today is that this is not rocket science and it doesn't need to be over thought. Blogging IS a perfect tool for SEO and anybody can do it..I am living proof. If you can support decent content with the proper blogging architecture you can create an effective solution for building community, communicating with current customers, search engine optimization, new customer acquisition,and conversion for ROI all in one single spot. If you don't believe me...try it...it works!

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