So, over the past couple of weeks I have had the opportunity to talk to so many people who are beginning their strategic planning for 2009 and are considering blogging in that strategy AFTER they revamp their existing website. If you are thinking about starting a blog for your business it is important to really understand why and how, and to incorporate the strategy in at the proper time.
So many marketers consider a company blog to be an extension of what exists but the truth is your blog can actually function as a support system or an SEO cushion for the constant revamp that your website will be in a majority of the time. We have all been there. If you are a marketer I am sure these words or a version of these words have come out of your mouth at some time "Check back with the site in a week or two we are getting ready to launch some new stuff on Wednesday".
Where "new stuff" is great it doesn't really adhere to the rules of relevancy that the search engines set in place for us from an SEO perspective. They like recency, frequecy.....and AGE. Longevity helps determine validity so every time you pay someone to pull content down and put new content up you are actually taking steps backward from an SEO perspective. Allow your blogs to support this.
By using the proper blogging software to help you manage your organizations blog content you can be reassured that your company blog will carry your SEO effort through any type of revamp your organization may go through. By maintaining position in the organic rankings you can be sure you will continue to acquire new customers and drive bottom line.
So remember Blog for SEO first....revamp your site second!
So many marketers consider a company blog to be an extension of what exists but the truth is your blog can actually function as a support system or an SEO cushion for the constant revamp that your website will be in a majority of the time. We have all been there. If you are a marketer I am sure these words or a version of these words have come out of your mouth at some time "Check back with the site in a week or two we are getting ready to launch some new stuff on Wednesday".
Where "new stuff" is great it doesn't really adhere to the rules of relevancy that the search engines set in place for us from an SEO perspective. They like recency, frequecy.....and AGE. Longevity helps determine validity so every time you pay someone to pull content down and put new content up you are actually taking steps backward from an SEO perspective. Allow your blogs to support this.
By using the proper blogging software to help you manage your organizations blog content you can be reassured that your company blog will carry your SEO effort through any type of revamp your organization may go through. By maintaining position in the organic rankings you can be sure you will continue to acquire new customers and drive bottom line.
So remember Blog for SEO first....revamp your site second!
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