As part of the Client Success team at Compendium, it is my duty to ensure that our clients are seeing results from their blogs.  We mainly look to Google when it comes to keyword rankings.  Google currently holds almost 70% of the search engine market.  This is why we strive to get our clients keywords ranking on the first page in Google, and many of them do. 

The real question is:  How do I get ranked?  In an article by Amit Singhal, he explains how this happens. There are 3 main ways to get your company found in Google. 

1) Best locally relevant results served globally.
2) Keep it simple.
3) No manual intervention.

We focus on the first two very heavily.  This is done by writing constant and relevant content.  Many people think that "the look" of the blog will bring you traffic.  Quite the contrary, updating your content is the only way to do so.  We provide the blog creation software that gives you the ability to do so.