I had a "mini-dinner party" with two friends last night from college. It was a pretty good deal, as they provided the food & wine, and I just offered up my portable tailgate grill & kitchen. I'll take that arrangement any day....So, as we were talking, one of my friends said she loved company blogging at her old job because it allowed her to be more creative. It wasn't formal press release writing, which can be a bit dry.
My other friend asked "do people really read blogs?", which was an honest perspective I think many people have. I used to think the same thing, and I'm 93% sure it's just that word: BLOG.
It has a connotation that seems elite, or only for the tech-savvy. That's simply not true. The word "blog" comes from "web log". With simple blog software, t's just an easy way to log/journal/document your life or business on the web.
Don't fear blogs - they're here to make communication easier in a constantly evolving era of technology. A corporate blog allows your business to easily communicate on a human level.
