Blog Writing Software

Are you judging my blog right now?

Posted Thursday, August 21, 2008 by Megan Glover

Seth Godin has a great blog post today: Who's telling you the truth about your online personal marketing?

His post makes a great point about the the trend in marketing these days which I relate to transparency. He writes that, "people are judging you", and isn't that the truth.

Blogs, Facebook, LinkedIn, Instant Message, etc... have all opened the door fainting the line between personal/professional life. So how does a marketer ensure the judgments of his or her employees don't hurt the reputation of the entire company?

Why not embrace and incorporate those mediums into your own marketing? You know your employees, particularly your Gen X'ers, are all tapped in and participating... why not embrace it and make your presence known too!

It's actually one of the reasons Compendium Blogware was founded. Chris (our CoFounder/CEO) noticed while at ExactTarget that many of his employees were blogging. And, blogging about the company - but Chris had was unable to leverage the blog content they were cracking out.

That's why Compendium is built for multiple bloggers and has an administrative layer which allows you manage the blogger's message as you see fit. So, companies and organizations can give their employees platforms to blog on and yet reap the marketing benefits such as SEO. Not only that, but you're providing a real-life voice to speak out on behalf of your organization which ultimately... humanizes your marketing.

Creative Content from BabyPlus

Posted Tuesday, August 19, 2008 by Kristen Hanschu

Congratulations to BabyPlus for making it to the second round of the Compendium Blogware Blogging Tournament of Champions. BabyPlus not only creates a lot of content, but they are creative about it as well. They are averaging almost 5 posts per blogger per month which is paying off.

How do they get their bloggers to write content on a constant basis? They do so by having fun. As you can see from the pictures in this post, they motivate their bloggers by keeping them laughing. Giving them popcorn is not "corny" as you can see, it is entertaining. They also award each other with the "Best Blogger of the Month" award which is a hot commodity at this place! It is a coveted certificate naming one person as the "best in blog" for the month.

Not only are BabyPlus' in-office motivation tactics creative, but so are their blogs. The content they write is always fresh and new. BabyPlus does a great job of incorporating current events into their posts. Another reason they are receiving such a high number of visitors is that they do a nice job of creating fun and interesting titles. Good job BabyPlus, see you in the next round!

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Official Blogging Tournament Rules

Posted Tuesday, August 19, 2008 by Chantelle Flannery

The tournament began on August 11th and we are now moving into round two. Customers will compete to advance in a Compendium organized blogging tournament based on number of posts written by the client, week-by-week. The Blogging Tournament is designed to create some spirited competition amongst our customers in a battle of the ultimate team game—business blogging. You will be pitted randomly against another Compendium customer in the ultimate blogging championship.

Tournament Rules

You need do nothing to enter the tournament. To participate write blog posts as you normally would, or with a great deal more frequency to more effectively compete.
Winners in the tournament will advance from a field of over 100 on a weekly basis based on the amount of posts generated by each team.
If there is an equal number of posts between the two teams over the course of the week the previous week’s posts will be used to determine who will advance. We will review as many of the previous weeks as necessary in order to break the tie.
A week's worth of posts start on Monday and end on Sunday.
In order for a post to count it must be considered legitimate blog posts. This means that the post must be at least 5 sentences long and contain at least two keywords.
Remember that you’re writing on a corporate blog so talk about appropriate topics that relate to your industry and company.
Please note that sticky posts don’t count.

Tournament Prizes
The winner of the Championship earns a handsome trophy denoting blogging superiority and a bottle of Champaign. There will also be a $50 gas card for the account Administrator and a $50 gas card for the top blogger on the team. The other three final teams will receive a $50 gas card.

Tournament Contact Information
Please have fun with the tournament - use this as a tool internally to mobilize around content development. Keep an eye on Chantelle Flannery’s blog and the tournament bracket for updates.

Write content. Get found in search. Convert traffic. Demonstrate ROI. Crush the competition in business blogging, tournament style!

Blogging Tournament!

Posted Wednesday, August 13, 2008 by Sarah Sedberry

It is Tournament time here at Compendium Blogware. The quest "Content for the Crown" has officially begun!!

Content for the Crown

To see who you are up against, check out the tournament bracket.

Let your competitive spirit out and make sure you post! Click here to login and start writing content for your corporate blog now.

Also, we encourage healthy competition and banter. Feel free to post comments, as trash talking is allowed. Please do keep in mind that unsportsmanlike conduct is not condoned and could result in disqualification from the Tournament.

When it comes to witting content for the Blogging Tournament - One thing to remember is that content will be reviewed and all posts must be considered legitimate blog posts. This means that the post must be at least 5 sentences long and contain at least two keywords. Remember that your writing on a corporate blog so talk about appropriate topics that relate to your industry and company. (Please note that sticky posts don’t count.)

You can follow the blog tournament progress on Chantelle's blog.

Corporate blogging is like gardening

Posted Wednesday, August 13, 2008 by Eric Romer

Or traveling to Florida for vacation.

Or throwing a party.

Or building a house.

OK, so my point is, you can fill in just about any analogy and it would work. The desired outcome is an award-winning garden, or arriving in Florida, or having a fun party everyone talks about, or seeing the house in its final stages. How you get there is by using the proper tools or tactics.

This is mostly inspired from reading a great post by Shel Holtz, co-author of "Blogging For Business", along with other communication-focused books. (Not to be confused with Shel Israel, co-author of "Naked Conversations", another book on corporate blogging)

Gardening Tools
I've talked about the issue of time in several posts on this blog, and you can count this as another. My biggest issue with that argument related to business blogs is that it's an excuse, not a valid reason.

If all of the sudden, there was a revolutionary new tool that could improve the way I garden, I'd probably want to know about it. I would never say "I have no time to use that tool." Take the picture above. There are a lot of different tools that a gardener can use to achieve his/her end goal - to make it the most healthy, attractive garden around. (if that's not the goal gardeners, speak up) The end game is the same, but the tools are up to each individual gardener.

It's the same thing with business. Any business has to communicate with it's shareholders, employees, existing customers, and most importantly potential customers. To drive business, you need leads. You need to introduce your business to a qualified prospect, build trust, prove value and convert them into a happy customer.

Blogging is just a tool. A simple, easy tool that scales content and allows you to communicate more effectively.

Shel writes:
Blogging is a new communication channel. Before blogs became widely available and accepted, executives made do with the channels available to them: one-on-one phone calls, conference calls, speeches, road shows, letters, email and so on. I have heard from a number of CEOs that blogs are more effective than any of these tools for a variety of communications. Therefore, they have replaced the use of such channels with blogging. In aggregate, though, they’re spending just as much time fulfilling their role as the company’s chief communicator.
And he's just highlighting an executive's reason to blog. We at Compendium preach to allow employees, not just C-level exec's, to blog for your business. As the Edelman Trust Barometer shows us, an employee blog is "five times more credible than a CEO blog." Shel also has some good tips on time management, group blogs and ROI. Read the rest of his post HERE.

Times Are Changing

Posted Tuesday, August 12, 2008 by meghan peters

The days when you would write a letter to catch up with a friend are long gone and have been for some time now. In this day and age if someone wants to catch up with a friend they can be found texting, emailing or possibly even reading their blog! Now is a great time to jump on the technology band wagon because you never know what is going to come next in the technology world. However, this is great news for organizations and their marketing tactics.

I recently read an article from IMedia Connection that I thought captured the essense of blogging from a human perspective perfectly. In the 2008 Compass Partners/BlogHer Study they found that "Traditional advertising has become so commoditized. Now we pay attention to what our friends say." said Jory Des Jardins from BlogHer Inc. The Compass Partners study goes on to show that some people rate bloggers' writing as more credible than traditional media.

Click here to view the complete article:
It's a Bloggers World; learn to fit in

With this shift well on its way, organizations need to embrace the future of blogging. Those who stick with tradition are sure to be left behind because one thing is for sure - Times Are Changing!

Page titles are so money. By money, of course, I mean search-awesome.

Posted Monday, August 11, 2008 by mikey mioduski

If any of you are just getting the hang of this SEO thing, like me, you, like me, may have recently discovered the grande importance of page titles in SEO. This is relevant to blog titles as well.

In his whitepaper, What is Blogging’s Role in Search Engine Optimization & the Social Networking Phenomenon?, Compendium Blogware Co-Founder and CEO Chris Baggott quotes SEO expert Steven Bradley:

By far the most important piece of writing you’ll do on any given page is your page title. Search engines consider your page title to be very indicative of what can be found on the page.

Chris goes on to make the following recommendations.

Think about your keyword strategy for PPC and use that as a guide for your blog titles. For example, if ExactTarget wants to rank well on the search term “blogging best practices,” they should name a blog this. And by “name,” I mean that they should title it “blogging best practices.” Titling by the appropriate keyword phrase is a highly scaleable strategy, meaning that ultimately, you would have a blog titled with every one of your PPC keywords.

Along those lines, here are some tips:
• When writing page titles, place your keywords as close to the front of the title as you can.
• Don’t “stuff” with keywords. Titles still need to be readable and need to convince someone to click on them, even in the organic results. (Remember, it’s the actual page title that will show as your result and link in the search results. Obviously results that include the search terms that the searcher has used will be the most compelling ones!).
• Be wary of using titles such as “Rob’s Ramblings.” Every blog should have a meaningful title that includes specific keyword phrases for which you want to rank.

Page titles are money. They're like this huge bear, with these massive claws. Search engines are like this cute little bunny, and if you don't have a relevant and powerful blog title, that little bunny's going to slip away off to some other big bear's cave. Search engines love blog titles, and we should too.

So I changed my blog title to something that may be more search-awesome, in hopes of catching that beautiful baby bunny. We'll see what happens. Who's the big winner here tonight in Indianapolis? Anyone blogging for business that's who.

swingers blogging and you!

Author's note: I refrained form embedding one of my all-time favorite scenes from Swingers here, as there is no made for tv version that I could find on YouTube. If you know of the whereabouts of the bear-claws-rabbit scene online, sans colorful language, please comment on this post! Gracias.

Writing Content for the Blogging Tournament

Posted Friday, August 8, 2008 by Chantelle Flannery

The first round of the competition begins on Monday August 11th and ends on Sunday August 17th. Now is the time to begin motivating bloggers and planning out content for next week. For some great content development tips check out probloggers post on”24 things to do when stuck for a topic to blog about”.

Personally when I am stuck the when writing a blog post the first thing I do is start reading industry newsletters. I probably receive at least 10 new industry emails a day and subscribe to at least 20 RSS feeds that I read on a regular basis. When you're stuck what do you do?

When it comes to witting content for the Blogging Tournament -
One thing to remember is that content will be reviewed and all posts must be considered legitimate blog posts. This means that the post must be at least 5 sentences long and contain at least two keywords. Remember that your writing on a corporate blog so talk about appropriate topics that relate to your industry and company. Please note that sticky posts don’t count.

Start adding posts to your corporate blog today!

Full Disclosure on Blogs

Posted Sunday, August 3, 2008 by Kristen Hanschu

In a recent ruling, the SEC will recognize corporate blogs as public disclosure. IR Web Reports states that, "...companies can rely on their websites and blogs to meet the public disclosure requirements under Regulation FD (Fair Disclosure), according to new guidance unanimously approved by the US Securities and Exchange Commission today."

This means that more companies will be utilizing public forums such as blogs to relay their most critical company facts and issues to the public. Long gone are press releases, welcome to the new age. From now on organizations will be communicating by using blogging platforms such as Compendium Blogware.

Not only does online distribution meet these disclosures, the art of search engine optimized press releases have the unique ability to appear in search engines tied to the key words your blogging about. This is where Compendium can offer businesses the ability to distribute news with added SEO functionality. When paired with a well-written, SEO optimized press releases, blogs can more than satisfy disclosure, they can inform your customers, investors, and clients on exactly where your company stands.

Additionally, people will be utilizing their social networking sites such as Facebook and LInked In to share these blogs with their social groups. Not only do these sites socialize content and link conversations across the web, they also help bloggers and other journalists write more effective and media rich content.

Developing Blog Post Content

Posted Friday, August 1, 2008 by jeff lefevere

Have you ever wondered how others find time in their day to write consistent (and consistently good) blog posts?

You may think to yourself, “If only I had the time.”

It’s easy to de-prioritize blogging in order to stay caught up on email and the real core of your business -- growth.

De-prioritizing your blogging, however, is a mistake, especially in the face of your in-box and business growth.

Simply, you likely write close to two thousand words a day in email. One blog post is the equivalent of 250 – 300 words. So, in the course of business, on a daily basis, you likely write at least 8 blog posts, at a minimum. And, likely, at least half of those emails are internal and operationally oriented, not affecting the acquisition of a new customer.

Secondarily, as an adjunct to your daily email, your real daily focus is helping the business run smoothly and drive growth.

When you think about where you can save time, or shift time to focus on blogging, it would have to be getting out of the email in-box and into the blogging platform.

I say this not for the obvious reason that time spent emailing and blogging is a one-to-one trade-off, instead it’s because blogging for business allows you to create content that is optimized for search engines and that traffic subsequently leads to customer acquisition and a flow of potential new customers.

These two factors combined make daily blogging a no-brainer.

Am I positing that time spent blogging instead of emailing will lead to growth in your business? Yes I am.

So, say no to those four emails that don’t advance the situation forward, though they may advance your opinion forward, and drive that energy into growing the business, using blogging as a tool to do so.

A couple of tips to take your creative brainpower into overdrive:

1) Start to view your work life in terms of story vignettes

The customer situation yesterday that was resolved and made the company look good? It makes a perfect blog post!

2) Think about your business and blogging tangentially.

That Fortune, Men’s Health or Cooking Light magazine you read in your personal time is a treasure trove of cultural currency that can be cross-pollinated with your business for pop culture relevancy. That article about the healthiest cities in America? Well, if you’re a healthcare blog, there has to be some relevant tie-in to your business

3) Keep a notebook handy to scrawl down the genesis of an idea when it strikes

You won’t remember the idea later, but just the scribbled note will jog your memory.

I hope these tips help drive your blogging success forward.

Want to Find Top Blogs?

Posted Thursday, July 31, 2008 by Chantelle Flannery

I know that sometimes I get writers block when I sit down to write a blog post. When I get stuck I always start with surfing the net and reviewing some of the most popular blogs for good ideas. I find that reading other blogs helps me develop better concepts/topics and gives me ideas on content formatting.

Finding blogs online is not a problem the problem is narrowing it down to the most popular and relevant blogs. The best place to start is to use the top lists that are already out there....

Technorati Top 100 Most Popular Blogs
Top100Bloggers.com
Digg's Top Stories (not all blogs)
del.icio.us Most Popular Bookmarks (not all blogs)

Blogging and the Company Trip

Posted Tuesday, July 29, 2008 by Abby Rivera

Rafting in Ohiopyle

I was on the phone yesterday with a client, we were discussing content for their blog posts. Specifically, what is appropriate to talk about on your blog? I mentioned that while it is important to talk specifically about the topics we will be focusing on with our blog package(i.e. Keywords), it is very import to also relate to your readers. Let your readers know that you are a real person. Talk about what you are doing, different things that are going on within your organization, or the community in general.

One of the best examples of this, is Chris Baggott's Blog. He is always talking about both Compendium and what is going on in his world - an then ultimately pulling the two of these together. I am sure some of you have read Chris's recent blog post about our company trip to Ohiopyle, Pennsylvania or checked out Kaila's pictures on Flicker and seen this all work together.

In this fashion, here is my take on the weekend...
Absolutely amazingly ridiculous!!! Just some of the words I used to describe it in a text to my sister. We had a great weekend together as a team. For some of us, the weekend pushed us to the limits, others of us were olds pros, but not matter who we were, we had a blast!

We had the opportunity meet some of our clients! I also had an opportunity to try out one of our clients products, Gla Gla Shoes. (I'll be writing again very soon with my opinion about how great these shoes are!). Thank you Chris and Kaila for showing us around Ohiopyle. Check back a little later for some more fun stories:-)

Write Like a Blogger

Posted Thursday, July 24, 2008 by Kristen Hanschu

One of the blogging problems that people constantly wrestle with is how long their content should be. In the world of blogging there are two types of people that you will typically run into. One is the "thought leader-must write an essay" type. The second is the "keep it simple so people will read this" type. Which type are you?

We tell our clients that best practices for a blog post is anywhere from 2-5 paragraphs. This keeps your readers engaged. They are able to find what they need in a blog post rather than digging through piles of information. If you find yourself writing posts that are 10, 11, and 12 paragraphs then it is time to shorten them up. You can also split them up into several posts or have them as a series of posts. Big League Tours is a client of mine that does a fantastic job with this.

Of course, you will still be seen as a thought leader even though you are not writing essays. The next time you go to post a blog, keep these blogging tips in mind. If you are spending an hour typing up a post, that is way too much time. Remember to keep it short and to the point. You will gain new readers and people will potential subscribe to your blog because they will care about what you have to say.

Tangential Brainstorming for Blog Content

Posted Tuesday, July 22, 2008 by jeff lefevere

Writing interesting, compelling content for blog posts is very simple. Just a dash of brainpower is necessary in order to set yourself up for success.

Besides planning to write on a schedule with consistency, where how can you find writing inspiration?

1) Keep a pad of paper that serves as a brain dump for ideas

2) Think about your ideas in a story arc—with a beginning, a middle and an end. Blog posts don’t need to be long -- 250 words can do the job. In fact, there is a whole niche on the internet around Micro Fiction—short stories less than 400 words. An idea, with context, with a beginning, middle and an end.

3) Use day to day interactions with customers and situations that come up – even business fires and fire drills can turn into a blog post if you apply a bit of humanity and wisdom to the situation while tying it into your business. Plus, the funny anecdotes that come out of customer service situations, along as the innocent are protected, serve as excellent educational items

4) Think about translating a prevailing concept and tying into a post related to your business.

One way I like to do #4 this is to read business book summaries.

Everybody loves a good business book—the one with some insight that taps that far away repository in your brain matter that then sends a synapse firing against your memory bank of experiences that creates a new idea. Books help to feed that fire and add to our repository.

But, let’s be honest, reading books takes time, and most of us have, at best, an hour a day for leisure reading—which makes getting through a book, or several books to spark an idea something of a bit of work, and that presumes that we’re choosing non-fiction books and not a bit of escapist fiction.

There are numerous services that offer, for a reasonable fee, business book distillation summaries—a Cliffs Note version of the book—the essential truths and ideas without all of the interminable anecdotes that fill up 225 pages of a 250 page tome. Clearly, this sort of option lets you glean the ideas, quickly, retaining the good stuff and not engaging in the non-productive activity. Most summaries are eight pages or less and that’s a program I can get behind.

So, how can you immediately apply this to your blogging? Simple. Google “Business Book Summaries” sign up for a sample for a service, read a book summary, glean the ideas and apply it to your business in a way that is accessible to a customer or a potential customer.

For example, for a book like “Tipping Point” by Malcolm Gladwell, I might use that as a frame of reference to discuss the influencers and your core customers that act as your evangelists and how they spread the word for your company. Every company has these customers and it is just a matter of setting the appropriate context with humanity and authority to apply the concept to your business.

Easy peasy.

So, next time you get stumped, just remember that tangential thinking, or allowing different ideas to bounce off each other can be a great way to create an interesting post and business book summaries are one of hundreds of ways to do so.

Managing Time AND Blogging

Posted Tuesday, July 22, 2008 by Jenni Edwards

Lately, I have been serious about getting better time management and organizational practices in place as lately I seem to have been a day late and a dollar short too many times --- and mostly, at my own fault. Although, the picture isn't actually my desk --- it sometimes feels as if I am not too far off of this mess!

Being a start-up at Compendium it's been too common for me to get distracted with big picture conversations (i.e. - How business blogging will change the face on online marketing?) and personnel/procedure changes have also contribute to some time wasted. I am working on focusing on the day to day things that I need to do to introduce more prospects to Compendium and grow our client base --- and with some help from some new Salesforce reports and dashboards, have been trying to do just that.

So in saying this --- I also am trying to get more organized about blogging itself. It seems as if lately I either have so many topics to blog about or nothing at all and that steady stream of content that blogging for SEO needs is lost out on -- thankfully, there are many of my colleagues within Compendium that are stepping up their blogging game and luckily, with our unique software which allows for all of our content to compend into keyword driven blogs; my organization and time management woes don't impact our overall blogging success as much as if I was the lone blogger.

Here are some of the ideas I am hoping to use to organize my own personal blog entries and would love other suggestions that you all might use!

Writing down blog ideas in the same place (whiteboard, notebook) rather than a million different places.
Not writing for perfection the first go around...rather go back and editing the post 30 minutes later with a clear view.
Sticking to my set aside 1/2 hour to blog on Tuesdays and Thursdays (and hopefully being inspired enough to get an additional post in over the weekend).
Looking at my blog and other Compendium employee blogs before blogging --- What are some good ideas? Did I just talk about this? Is this relevant to the reader?

Hope this is relevant to you --- blogging isn't hard, but just as in everything in life; being organized makes it even easier!

How Do You Get Ranked in Google?

Posted Wednesday, July 16, 2008 by Kristen Hanschu

As part of the Client Success team at Compendium, it is my duty to ensure that our clients are seeing results from their blogs. We mainly look to Google when it comes to keyword rankings. Google currently holds almost 70% of the search engine market. This is why we strive to get our clients keywords ranking on the first page in Google, and many of them do.

The real question is: How do I get ranked? In an article by Amit Singhal, he explains how this happens. There are 3 main ways to get your company found in Google.

1) Best locally relevant results served globally.
2) Keep it simple.
3) No manual intervention.

We focus on the first two very heavily. This is done by writing constant and relevant content. Many people think that "the look" of the blog will bring you traffic. Quite the contrary, updating your content is the only way to do so. We provide the blog creation software that gives you the ability to do so.

30 days away!

Posted Wednesday, July 16, 2008 by Sarah Sedberry

Local bloggers from across Indiana will gather at the IUPUI Campus Center on August 16-17th, 2008, for Blog Indiana 2008, a 2-day blogging and social media conference that aims to promote education, innovation and collaboration among Indiana’s fast-growing blogging community.

Topics to be covered include Corporate Blogging 101, Writing for Blogs, Blog Etiquette, Legal Issues, Building Blog Readership, and many more.

For more information click here.

Forrester: B2B Blogging Takes Nose Dive

Posted Tuesday, July 15, 2008 by Chris Baggott

I'm generally a fan of Forrester and their research, and they have done some terrific work on blogging in general.   But in the newest paper which is mis-named: Derive Value From B2B Blogging comes off as really negative generally with regard to the state of B2B Blogging Solutions & implementations.

There are some terrific points in this paper for B2B marketers as it relates to Corporate Blogging and Blogging Best Practices. For example:

...many B2B marketers are failing to realize that good blogging style should resemble a coffee shop conversation, not a whitepaper.

But the sentence below really describes the overall tone of the paper:

Corporate bloggers are apparently struggling to sustain a conversation...

What is broken in the Forrester study is the overall "goal".   They keep talking about conversation, community, comments, and repeat visitors as the main objective of corporate blogging.   These are metrics that are doomed to fail.

Successful business blogs have two characteristics.

First, rather than top down from the "C" level, they open up by having widespread employee participation.    Prospects and Customers are not the ones to write frequently about your business....but you hire smart, passionate people who like their jobs, like the customer, are proud of your products....let them blog about it.

Secondly, ROI need to be measured based on search & conversion.   Blogging is a content and engagement strategy.    Widespread employee blogging generates lots of great topic specific, keyword, frequently updated and authentic content.    The more content you generate like this, the more traffic you generate. Most successful Corporate Blogging programs in our system drive three times or more traffic than their traditional sites.

When the searcher lands on a page with a post that specifically matches their search intent...written by a real human being and addressing a similar situation...they convert. They take the next step in the relationship.

The business blog is basically a one shot encounter. They search, they find the blog, they convert to either email, phone or a sales relationship (if we are talking about B2B)

Blogging for search is legitmate, valued by the searcher and highly effective if executed properly.

Few Excuses to Avoid Upgrading Browsers

Posted Monday, July 14, 2008 by PJ Hinton

Dennis O'Reilly is writing about upgrading browsers in his Workers' Edge blog over at CNET News.com. Quoting from the post we read (emphasis mine):

According to Net Applications, IE 6 accounted for more than 26 percent of the browser market in June 2008, while IE 7 was used by over 46 percent of all people on the Web. If your PC runs Windows 2000 or an earlier version of the OS, you can't upgrade to version 7 of IE. Unless your boss insists that you use the older version of the browser on XP or Vista, you've got no excuse for not upgrading to the safer IE 7.

As a blog company, browser market share is something we keep an eye on because it helps shape our testing policy. We have to make sure that both our blogging features work properly on supported browsers and that blog pages look right on them. We choose which browsers are supported based on market share.

I second O'Reilly's upgrading advice because not only will you get a more secure browser by leaving IE 6 behind, you will have a better web experience because IE 7 is much better at complying with web standards.

Fear of a Blog Planet

Posted Tuesday, July 8, 2008 by Eric Romer

I had a "mini-dinner party" with two friends last night from college. It was a pretty good deal, as they provided the food & wine, and I just offered up my portable tailgate grill & kitchen. I'll take that arrangement any day....

So, as we were talking, one of my friends said she loved company blogging at her old job because it allowed her to be more creative. It wasn't formal press release writing, which can be a bit dry.

My other friend asked "do people really read blogs?", which was an honest perspective I think many people have. I used to think the same thing, and I'm 93% sure it's just that word: BLOG.

It has a connotation that seems elite, or only for the tech-savvy. That's simply not true. The word "blog" comes from "web log". With simple blog software, t's just an easy way to log/journal/document your life or business on the web.

Don't fear blogs - they're here to make communication easier in a constantly evolving era of technology. A corporate blog allows your business to easily communicate on a human level.

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