Blog Tracking Software

Many of our customers and prospects are PPC (Pay Per Click) geniuses.  PPC is a fairly simple approach to 'buying' traffic to your site.  PPC also has the added simplicity of generating fantastic toolsets to gauge the competitiveness and cost of keywords and key phrases you're trying to obtain.

We pay a lot of attention to PPC at Compendium because its a great indicator for our clients when we review their compended blogs and what keywords and phrases they are after.  However, there are some very important differences between Pay Per Click and Blogging.

• PPC ads have a very short title and description as opposed to a blog.  A blog offers both can leverage a full post title and lengthy description so a blogger can write incredibly compelling content that a searcher can decide on.
• PPC ads obtain 5% of a Search Engine Results Page (SERP) where as Organic Search results obtain 95% of the click throughs.
  
• Blogs are seen as trusted resources for conscientous purchasers online.  So not only do more people click-through, they're more likely to purchase after reading a blog rather than a web site.
• A PPC advertisement is a one-time event that you have to actively pay for for the duration of the campaign.  A blog post is there for as long as your blog is alive and well - always ready to be a relevant response to a visitor's request.
• PPC  ads don't 'combine' to build trust nor authority with Search Engines.  Blogs do!  The more content you post, the smarter you're making the search engine on how your website is relevant to searchers.
• PPC  ads are only an acquisition tool, to get people to your site.  Blogs are both an acquisition and a retention tool to obtain new clients and continue to maintain a relationship with them after they are on board.
• PPC can only be won by spending more money than the next person.  Blogs can win organic search simply by being more relevant.  The popularity of a blog through trackbacks, number of blog posts, and the richness of the content can drive your result to the top of the Search Engines.

Does this mean that you should dump PPC for Blogging?  Absolutely not, PPC advertising can be very cost effective.  If you find value in PPC advertising, though, then you would be remiss if you weren't looking at using Compendium as well!

It seems more and more people are saying, “you know the economy is down, budgets are tight”.  I realize this is an issue whether you are a small company or a large enterprise.  However, there are plenty of businesses that succeed and grow in tough times.

I’ve talked to many different companies since I started with Compendium and overall it seems the larger companies that I’ve talked to are stuck in the Stone Age when it comes to internet marketing compared to smaller companies that tend to be much more innovative and smart about their marketing dollars.  I realize this is a blanket statement, but I’ve been shocked by some of the immeasurable tactics and tools companies use to drive business.  It seems that as budgets get tighter, it’s a knee jerk reaction to want consistency and use old partners, vendors, and systems.  I think this is business suicide!  Successful companies find ways to win and thrive despite the economy.  Now, is the perfect time to try new, trackable lead generation initiatives.  Hmmm.... business blogging comes to mind! 

I realize that blogging as an online acquisition and lead generation tool may seem like an “unconventional” SEO strategy to many people, but results are transparent.  If 80-90% of people use search engines in their buying decisions then it is really important to be found on keywords related to your products and services.  There are many inherent qualities about blogs that the search engines like, but our easy to use blog software actually organizes blog content in such a way that makes them more searchable.  

I believe it was Einstein who said “the definition of insanity is to do the same thing over and over and expecting different results.”   While every company is doing the same thing, what’s going to set you apart? 

 

The conversion of a blog visitor to a prospect is possible through a clear Call-to-Action (CTA). A CTA is asking your visitor to do something that is actionable to/with the blog site owner.   For example, a CTA that invites a reader to download a white paper, after giving their contact information, is an action that a reader takes.  Once the reader has converted based on a CTA, the responsibility for the nurturing of that reader, who is now a prospect, falls on the shoulders of the blog owner.

Cardinal Rule(s) of Conversion

• Offer a Call-to-Action (CTA)
• Set a goal
• Track results&measure success
• Adjust and test

Increase your conversions with an effective Call-to-Action

Techniques for an effective Call-to-Action:

• Give a deadline for ordering
• Advise of a price increase
• Establish a trial/introductory period
• Free gift
• Demo
• Offer an upgrade
• Online offer only

Example Call-to-Action:

• Join newsletter list
• Obtain a white paper
• Request contact by a representation

Increase engagement by:

• Use action language to incite momentum
• Always tell the reader exactly what you want them to do
• Use more than just a simple hyperlink to bring attention to the conversion point
• Use a pleasing design and images when possible
• A maximum of two Calls-to-Action should be used at one time on the blog
• Rotate the CTA, experiment with messaging and offerings to find the right fit for the blog readers

A CTA is step #1 of the conversion process. Step #2 is to track conversions

Tracking your conversions:

• Create a unique landing page for the call to action
• Ingrate tracking tools such as analytic programs and CRM tools
• Ask clients how they found about you and if they have visited the blog

Information Flow

Decision Path for Reader: Find Blog Click Call-to-Action Taken to landing page Fill in form - submit Sent to a thank you page Receive follow up email/call

Information flow for Blog Owner: Find blog Click CTA Taken to landing page Filled in content on landing page submitted Form information received via email or CRM Follow up steps taken based on lead qualification process

Coach Sanford:  "Lunch... You want lunch McKay!?"

Me: "I'm hungry coach, I need energy to compete."

Coach Sanford:  "McKay... If you're hungry you'll compete hungry.  Stop making excuses and get out there and win!"

That was some of the greatest advice I've ever received.  It completely relates to earning customers through Blogging.  Why are we always looking to be fed, without earning the food?  Blogging for business enables you to be assertive in the organic search area of major search engines.  By being "Blue Collar," like me, rolling up your sleeves and engaging consumers in relevant stories about your business, you win.

The dialogue above is close to verbatim from my high school track coach.  You know what... He was totally right!  I was hungry (really hungry) and I took it out on the competition that day.  That philosophy continues to pay dividends for me in the business world.  If I stay hungrier than my competitors, I will never lose an opportunity because of lack of effort.  Wanting it more really matters, especially when it comes to successful business Blogging.

When you're ready to get after the search engines, and get lead generation from the Internet kick started at your business, click to the right and let's start a conversation.

To continue the case for old emails making great blog content, let's dive back into this recent Compendium Newsletter and show another example of how this one newsletter can easily be turned into multiple business blog posts.

Here is the original content section with our "employee profile", our Agency Client Success Manager, Sarah Sedberry.

Sarah graduated from Rollins College in Winter Park, Florida in 2004 where she played collegiate softball and was a member of the Greek community. As a Client Success Manager at Compendium, Sarah works with clients to help them understand the value of blogging and the application of Compendium's platform, while keeping track and analyzing their blog in order to ensure they are seeing the ROI results they desire.

 

The most enjoyable moments of Sarah's work include creating and designing a client's blog network and the "eureka"  moments with clients when they see how successful blogging can be for their marketing efforts. In addition to being a day to day resource for clients, Sarah blogs about the Compendium platform, tips and tricks to writing blogs and blogging best practices.  

Read Sarah's blog here.

And --- I quickly can turn this into my own blog post!

Title:  Getting To Know My Company

Content:  Wow!  Our company newsletter just came out and while there was a lot of information about business blogging and our upcoming events at Compendium Blogware, however,  one of the articles that really caught my eye was that of our "Employee Spotlight".  We have grown really quickly the last few months so it's hard to really get to know everyone!  Sarah Sedberry was featured this week and while we interact quite a bit in the office as she is our Agency Specialist, I learned a lot about her in a brief article within our newsletter.  First, I had no idea she went to Rollins College, a beautiful school in Florida.  Also, I knew she was athletic, but collegiate softball?  Impressive!

It's always fun to learn tidbits about our team at Compendium which is quite the interesting bunch of business blogging experts!  I know we continue to grow so keep an eye out as we post all of our jobs on LinkedIn and it really is a great place to work!

In under 5 minutes I was able to create this above post --- completely inspired by the newsletter!

OK - So I am the official blogging slacker and not living up to the recommended 2 posts per week!  Like some of you, I got busy and side tracked from one of my core responsibilities.  So, how am I going to remedy this and get my head back into the game????

Here are some blogging tips to content generation:

1. Schedule some time on my calendar - this will ensure that I have time set asside to dedicate to blogging
2. I have signed up for some Google Alerts - I always recommend to our users to sign-up for RSS feeds to keep up on their industry, but Google Alerts are just another great tool to help generate ideas!
3. Blog about what is happening on a day to day basis here at Compendium and more specifically within Implementation
4. Quick and to point - keep your blog post short, direct and to the point.  This helps you readers engage quickly and allows you to complete your post quickly too

These quick tips will help you and I to keep up our best practices in blogging and better blogging results for our companies.

I've been talking to a lot of Compendium Blogware prospects who are starting to itemize marketing budgets for 2009. It's probably no surprise that budgets are getting pinched. I recently attended a Marketing Sherpa conference in Boston. Their reporting suggests:

• Marketing budgets are moving offline i.e. print, radio and tv to online to include SEO and blogging strategies.
• Website is the #1 thing people are looking at - pay attention!
• Every marketing initiative needs to be tracked by contribution to revenue

OK these three bullets are far from earth shattering... and I'm sure come as no surprise, if anything justify our gut feelings in the marketplace. What the bullets to have in common is this... online marketing.

Blogging software absolutely falls into online marketing as a measurable tool to put in your online toolkit. Like any initiative, our clients measure blogging success via contribution to revenue i.e. how many dollars did my blog contribute to our business.

With out an end metric in mind why even waste the dollars in this economy.Need further convincing to add blogging to your 2009 budget... check out our webinar recap: Track Measure and Adjust Corporate Blogs. Click here for the slides.

If I have learned anything in my current and previous jobs, it is that so much of our world is event driven. That is, most of what we do and choose is based heavily on our analysis of observations and sensations.

At a personal level, the human nervous system generates a multitude of signals, supplying the brain with a snapshot of our physical and chemical environment.  Through our five senses, we interpret this information and respond, consciously based on past experience, and unconsciously through reflexes.

Timely and credible information is essential. If you need an example of this on a dramatic scale, think about the recent turmoil in the finance sector. Those with money to lend are refusing to do so because of uncertainty, rooted ultimately in large numbers of institutions holding complex securities. No one has a good idea of the securities' true value.

For as much as we feel overloaded by information, there is so much that transpires without our immediate awareness. If those events are of little consequence to our lives, that's not such a bad thing. But in the world of software engineering, ignorance is seldom bliss.

There are a good number of tools, both free and commercial, that will help you monitor your hardware and it's network environment. For several months, we have been using such tools to keep an eye not only on our servers, but external services upon which we rely.

Web applications run atop on server software, like the Apache web server, which provides a lot of raw information about what it's up to, such as who is requesting what at which time, but that's hardly the full picture of what's going on.  Between the request and response , there is considerable activity which is not visible from the webserver's logging facilities..

Once you get into the body of a web application, especially one that you've developed from the ground up, the ability to detect and understand what's going on within falls upon the developers. Unfortunately, many application developers treat this as an afterthought, even though many web application frameworks give you some basic tools for collecting data.

I remember hearing some horror stories from a couple years ago, where another startup went live with a lot of publicity, and their servers got hammered by traffic. Most visitors were disappointed because the application was barely functional from their standpoint.  On the server side, little effort had been put into providing facilities to diagnose problems with each application component. Even if they knew something was wrong, they didn't know where to start looking.

Because we're software-as-a-service, we're responsible for providing reliable, hosted blogging software to a large number of paying customers. Uptime and responsiveness are critical, and we've been putting a lot of design and development effort toward tools that will help us keep an eye on that.

Over the past couple of weeks, we have been adding to our application the infrastructure that enables event tracking at a very fine level. This week, we completed an extensive instrumentation of our code base to take advantage of that foundation.

This project has been exciting because it gives us a very high level of flexibility. Each consumer of this rich data stream can pull the level of granularity that is needed. The tracking exerts minimal overhead on the system and allows us to get a detailed view when we need it.

While this enhancement may not be immediately visible to our customers and visitors, they will certainly appreciate the rewards of an rock solid web application.

You may not be aware of this, but we release new software a lot.  By a lot, I mean often - every week.

How do we manage this?  We use "Scrum".  It's a method of project management that keeps us on track very, very tightly.  It's a little bit nonstandard here in that we actually have two overlapping cycles going on at once.  We have a one week tactical sprint that we use for bug fixes and minor enhancements, and we have a four week strategic cycle for larger enhancements.

This lets us get things done really, really quickly.  We are never far off track.

It's like driving a car.  You don't drive a car by just pointing it at your destination and letting go of the steering wheel - there are lots of little course corrections that take place en route.

We're tracking all these changes with product backlogs and Trac, and we have an internal preview to let people know what's coming.

What does this mean to you, outside of Compendium?  It means that we are not sitting on our laurels, having already built a great product.  Instead, we're improving it all the time.  Sometimes the changes are invisible to you, but the system is more robust, faster, more maintainable.  Other times it's relevant to our customers, like when our templating system improves and CSS becomes drastically simpler.  To our readers, content might become more accessible or more easily found via search engines.

To me, though, it means I'm in a team of professionals who really know and love our craft, and I think that's awesome.

I just got home from the Marketing Sherpa BtoB Demand Generation summit in Boston. Lots of great applicable info for our blogging and marketing strategy.

One of the best pieces of advice, I thought, came form Jaren Green -  Director of eBusiness at  IHS. He spoke in detail about landing page conversions and how important they are to your overall lead gen program. Specifically:

Think of your landing pages as "home pages"

Interesting and true. Think about it. When your prospect searches they are looking for information and it's up to you to provide that. As marketers we shouldn't jump to assume our landing pages need not follow best practices as our website i.e. who we are, how we can help, simple and multiple conversion points.

Working for a blogging software company in Indianapolis my mind immediately shifts to this idea we've thrown around for some time: using blogs as organic landing pages. And, what we've found is that when we apply the same best practices as we do with our home page our conversions go up. Specifically:

1. Clearly stated who we are and what we do.

2. Muiltple CTA's apealing to a variety of folks in their given sales cycle. i.e. educational, demo, newsletter. etc.

3.  Test, track, measure.

Interesting stuff to digest and expand on. Most importantly how we can continue to push the bar and convert blog visitors into paying customers.

Have you read information about how business blogging can benefit your company? Are you still curious about how you can really profit from blogging? Compendium can help!

Join our upcoming Webinar: Profit from Blogging with Chris Baggott and Debbie Weil. October 21st 10-11 AM EST. 

You Will Learn:

• How to prep for a profitable blogging strategy.
• • Tactics that will immediately generate demand.
• How to measure, track and adjust ROI.

If this sounds like something that could benefit your organization, don't hesitate to register today. Only 100 spots available!

Register Here.

 

ReadWriteWeb recently ran a post about some issues with Google Blog Search's recently added memetracker feature.  The feature manifests itself on the search page as a list of hot topics in the blogosphere, with links to more extensive lists of posts on that topic, an example of such an item is shown in the screenshot below.



Author Frederic Lardinois observes that at the time he was writing the post, there were several spam posts ranking in the technology section.  Lardinois speculates that the results were driven by PayPerPost bloggers.

Unlike ghost blogging, which has its own set of issues, the PayPerPost model matches advertisers up with bloggers who are willing to write posts about their products in exchange for a fee.  It helps to create the impression that a product is more popular than it might actually be.

I suspect that as Google works to fine tune their memetracking algorithm, they will succeed in weeding out instances of these kinds of SEO swindle games.

Contrast this with the Compendium approach to blogging for SEO.  Instead of putting money into the hands of a middleman, who forwards it on to bloggers of questionable ethics, you invest in reliable blog hosting software and a client success program that works with you to realize the full potential of corporate blogging. 

With our blogging application, you harness the creative energies of motivated employees to deliver an authentic message about your product or service.  There is no appearance of impropriety because the affiliations are transparent.  Moreover, you connect directly with customers in a way they to.

Managing software for different classes of users across a Windows or Samba domain can be both costly for a company and a headache for an administrator.  There are many software packages and methods available. In my experience, not many solutions provided a cost effective and time efficient way of managing a diverse range of software installers.

Some administrators choose the easy way and just give local admin privileges to the user on the machine.  It is then left up to the user to update and patch their system at their convenience.  This is not only poor administration practice from a security standpoint, but it is also a nightmare to keep track of rogue software installs and licensing.

As a supporter of open-source solutions, WPKG is a great solution for managing software deployment on a small or large network with Windows based machines.  It is easy to deploy, manage and saves administrators from hours of headache and frustration.

WPKG [www.wpkg.org] only requires a small service to be installed on the workstation.  The server side of the package is just a SMB share which contains XML configurations and available applications for deployment.  This means your file server can run Microsoft Windows, Linux or any other operating system that has the capability to provide network shares.

I recommend using the beta client which stable in all my testing. The beta client has better support for what WPKG calls "Laptop Mode" or "Off-line Mode".  This prevents the software from trying to do things when working off-line. All software is installed at boot time prior to letting the user log into the system.

As with all open-source software, it is recommended that the manual and all documentation be completely read before asking questions.  If you don't and the answer is in the manual or other documentation, you will probably be directed to read more.  However, the community is active and quite helpful with problems.

The software can be broken down into four main parts.  Three of them is server configuration and the other is the client configuration.  The first part is the hosts configuration. 

All settings for hosts is contained in a file called hosts.xml.  This file is easily editable and maintained from any machine with write access to the share.  WPKG has a basic reg-ex engine built in to help apply profiles to a group of similarly named machines.  This is ideal if machines are named and numbered based on department.  Below is an example of some hosts and specific profiles associated with those hosts.

The first is a static host name and it gets any software in the custom profile.  The second entry is for any machine that begins with sales will get software from the sales profile.  The third is the same but for another department.


The second part is for configuring the various software profiles.  Each profile has a set of software applied to it, and only those machines associated with that profile will get that software deploy, upgraded and removed.


The third part of the configuration is the packages.  This is where all information for each application or script that is to be deployed out to the machine is stored.  With WPKG, not only applications but console commands and scripts can be used.  This makes it useful for doing other general maintenance.  WPKG uses various types of check and conditional checks to make sure software is only deployed when it meets certain guidelines.


The client settings can be configured with the GUI client and then exported for importing into the rest of the clients.  In my setup, I keep the settings on the share.  I then use a script to copy the settings to the local machine at log-on and import into the client.  This is so I can change the settings on the server and have it auto update the clients when they log on if required.

In conclusion, using WPKG as an open-source solution for software management is both cost effective and is easily managed in a network environment for any size of company.   You have also saved your company money that can be used for something more useful.

CTA = Call to Action. What does it mean exactly and what place does it have on your blog?

A CTA is an icon/button that tells the prospect to take another action; hence the name. It's a tactic used to convert web/blog visitors into leads. An example is right here on this blog page, check out the buttons on the right sidebar of the screen.

We've been testing and measuring the effectiveness of our blog CTA's recently at Compendium and here's what we've found.

1. Educational actions i.e. Whitepapers and Webinars are proving most effective. We've seen a 50% lift on conversions when we focus on blogging research as opposed to demo language.

2. Newsletter sign up forms work! We just added ours last week, and are still in testing mode, but its on track to be the highest converting yet.

We've found there are no blog secrets. As with any online marketing program it's about testing, tracking and measuring tactics to come up with a win-win result. And, just like our Compendium clients, we're learning and developing best practices along the way.

I'll leave you with perhaps the most important piece of info we've taking away from all of our blog CTA testing. When blogging for SEO you're blogging to get found in search and be the result your prospects are searching for.

Searching - the root word for Researching. Keep that in mind as you place CTA's on your blog. Chances are you're intercepting eyeballs that are in research mode and didn't even intend to find your site in the first place. So, make sure to give these folks material that fits their needs.

I'm pleased to be hosting two sessions this year at Blogworld in Las Vegas.  If you haven't registered...well you should.  This is the biggest thing in blog marketing whether you are a Corporate Blogger or just a one person blog publisher...if you are focused on learning all the blogging best practices, this is the place for you.

My first session is called Corporate Blogging: Myths & Realities with panelists Paula Berg of Southwest Airlines and Mario Sundar of LinkedIn.   We'll be focusing on many of the current myths surounding Business Blogging, examine successful strategies and examine ROI.  This session will be held on Friday at 10 am.

I'm really excited about my Sunday keynote: How to Track, Measure & Adjust Corporate Blogs for Maximum ROI.  This session is on Sunday the 21st at 12:15.  There is so much miscommunication around the goals and success metrics of Corporate Blogs that I'm thrilled to have the chance to talk about how some of the biggest and smallest organizations on the planet leverage all that's good about employee blogging with the best practices of web marketing.   Don't miss it.

If you are going to be attending and want to hook up, please don't hesitate to send me an email.  chris @ Compendiumblogware.com

I recently joined Compendium Blogware and have been amazed at the amount of things I didn't know about blogging best practices.  When I first started the interview process with Compendium I felt like I had a pretty good grasp on what blogging is.  Several of my girlfriends have set up blogs over the past couple years.  For example- one to track her pregnancy, one to keep donors informed of the ministry work she is doing.  I certainly bought in to the idea that blogging was a great way to keep people informed and up to date, but I never could have imagined all of the other opportunities it can create for a business.

Throughout my first week I have learned the importance of blogging for search engine optimization and client interaction.  Blogging provides companies the opportunity to write about relevant keywords in order for search engines to find and rank their website higher in the Google index.  One would think getting listed in the index by Google wouldn't be that complicated, but I've recently learned what an "art" it really is! 

After learning all this I went to Google to see how easily I could find my friend's blog.  I tried typing her name, her organization, and various other keywords that I thought might pull her blog up- but never found it!  While she's been updating the content frequently, something is keeping her form being indexed by Google.  Maybe she needs to try the keyword focused software offered by Compendium...

All this learning and application has ceratinly made me excited about the services Compendium provides.  Compendium has a great software that helps ensures businesses are getting the best results from their blogging.

BBC teams up with the Gorillaz creators Damon Albarn and Jamie Hewlett for a pretty sweet rendition of an Ancient Chinese folk tale, "Journey to the West." If you weren't stoked about the upcoming games, and if you can get down on some tasty beats and stunning visuals, this might just get you in the mood.

To me this shows that creativity doesn't need to be confined to a 30 second tv spot. This particular video has only been up on YouTube for a little over one week and has 355,000 something views. Like Chris Baggott commented on Greenfield Liquor's approach to blogging for business, video can be a powerful and fun approach to communicating your message.

Compelling content (like a monkey flying on a cloud and kicking ass all the way to Beijing) will get mad views. This voracious viewage will stir up some crazy conversions once the traffic floods into the target homesite from the place where the killer content is held (ie YouTube or your better yet, your very own Compended blog). These crazy conversions turn into radical return on investment. Shizzam.

BBC can track the real return on their ill investment just by tracking the number of views on YouTube and the traffic flooding in to their site thanks to their mind-blowing content.

CONTENT DRIVES TRAFFIC. Know this.

Get your games on!

Over the past few years the concerns have been raised about how bloggers conduct themselves online. The most notable was Tim O'Reilly’s call for a bloggers code of conduct. Some of the more traditional bloggers gave a significant amount of push back to the situation while others embraced it. I think that it is important that all corporate blogging companies establish their own rules of conduct as it pertains to blogging.

Here are the main points that should be included in the code of conduct:

• As an individual and as a company taking responsibility for content fond on the blog
• Take a stance for/against use of images and videos you might not have the full rights to
• An explanation for your commenting policies – to you respond via email/post/comment and do you even approve comments when appropriate
• Policy for approving or declining posts – what content is acceptableHow success is measured and tracked on the blogs
• An explanation for how the content from the analytics on the blog are used and what they are

Douglas Karr touched on a topic near and dear to our hearts here at Compendium Blogware in his post yesterday: Blogging for Business: New Tricks for Old Dogs.

Douglas does a great job breaking down how blogs are emerging as a marketing source for companies.

He addresses the pitfalls businesses are falling into, such as:

• Dull conversations aren’t attracting readers
• Business blogs turn into regurgitated press releases.
• The topics don’t spark comments or trackbacks.
• The posts lack personality and thought leadership.

"In short, the reason why business blogs are failing are because corporations are substituting a blogging application for their content management system."

At Compendium Blogware we help focus your posts and give you the tools to help make your corporate blog successful.  We stress blogging for a purpose and assist  in creating a strategy with your business to get a return on your investment. 

Douglas also touches on what they can do to ensure success. 

"Gaining authority and search engine results"
           - This is part of the package with Compendium - our expertise in SEO"

"Implementing a blogging platform that guides the blogger effortlessly through the posting process"
           -  Our platform allows the user to easily create and post content, provides a                 list of keywords to focus on, and an indicator letting the blogger know                     how strong their post is.

"Blogging is a not an overnight success. Great blogging results require momentum and constant analysis and improvement." 
           - Our Client Success Team is here to provide support and guidance                             regarding content ideas, best practices, tips and tricks to keep the                         process simple and stress-free.

Another feature of our platform is that there is an administrative layer that monitors the content that ends up published. 

These are all reasons why Compendium Blogware can be the best answer for any business looking to begin a corporate blog.

(Also a thanks to Douglass for the plug!)   :o)

Today at 5pm EST, co-founder and CEO of Compendium, Chris Baggott, will be answering questions about how to track, measure and adjust your company blog.  Details below:

What:  How to Track, Measure and Adjust Your Blog

Who: The Blog Squad: Patsi  Krakoff, Psy.D., & Denise Wakeman, with guest Chris Baggott

Where: At your home or office: on the phone or on the web

When: Thursday, July 24 at 5:00 p.m. Eastern Time

Why: To learn how you can earn a good income from blogging.

Investment: Zero - It's free to attend.  Register now to attend the live event.