So someone asked me the other day, "Why don't you ever update your website?"

Good question. As someone with a marketing background, yes, I understand the importance of testing, tracking, and adjusting.

At the same time, I know that our company should do more of what's working the best. From a few very important perspectives, our corporate blogging program outperforms the website.

The most significant of those ways starts with the interception point. How do people find the website and the blogs?

For the corporate website, most of our visitors come directly. For those who search in Google or other search engines and find us,  they typically have previous knowledge of Compendium. i.e. "Compendium Blogware" is their search query.

At that, only 12 keyword phrases over the past 45 days have referred traffic to our website.

On the other hand, over 300 keywords phrases--more broad terms like "blogging solution"--have referred traffic to our blogs.

With a limited number of resources, that's why we at Compendium have spent most our efforts using the blogs as an online acquisition tool.

In the near future, you'll see us doing some new things to the website, but our blogs are our one of our biggest online priorities here. My guess is that if you are already running a business blogging program, your results are along the same lines.