So your blogging on a regular basis, but you're not sure how to measure your conversion. You see from Google Analytics that the traffic is there, but is it quality traffic? Conversion points are very important to business blogging. They help you generate leads or specific inquires.
A conversion point can be anything measured as a trackable positive result. For example, Compendium has a few great conversion points located in the sidebar. With conversion points, you are getting the potential client to do something. Putting them into touch with your company.
Here are my other suggestions for great conversion points:
Join email list
Sign-up for newsletter
Obtain a white paper
Request contact
Visit our web site
Sign up for a demo
Receive a free gift
Give these a try and let me know how they work for your business.
