Over the past few years the concerns have been raised about how bloggers conduct themselves online. The most notable was Tim O'Reilly’s call for a bloggers code of conduct. Some of the more traditional bloggers gave a significant amount of push back to the situation while others embraced it. I think that it is important that all corporate blogging companies establish their own rules of conduct as it pertains to blogging.
Here are the main points that should be included in the code of conduct:
- As an individual and as a company taking responsibility for content fond on the blog
- Take a stance for/against use of images and videos you might not have the full rights to
- An explanation for your commenting policies – to you respond via email/post/comment and do you even approve comments when appropriate
- Policy for approving or declining posts – what content is acceptableHow success is measured and tracked on the blogs
- An explanation for how the content from the analytics on the blog are used and what they are
