For many the old saying may go, "blogs and business don't mix!" Fortunately for us this simply isn't true anymore. Business blogging has become more and more prevalent in the workplace today. There are many benefits of blogging from the marketing stand point, but what about from an internal stand point. A recent article in Business Week titled "The Inside Story of Company Blogs" outlines just this point. There are many companies that blog to gain SEO, improve their marketing efforts and possibly advance lead generation, but blogs can also be a great tool for internal information sharing as well.
According to Dave Weick CIO at McDonald's, "COO Michael Roberts, launched his internal blog last fall. He used it to spread information through the company's global operations and receive feedback. Now McDonald's is distributing blog access to thousands of employees, who will use them to report on operations at restaurants worldwide".
The main point to take away from this article is that blogging and business do go hand in hand no matter how a company is using it. So if you're blogging from an internal standpoint and gaining better communication from your employees or blogging externally to gain more customers and business, isn't every aspect a positive one? Just another thing to add to your list of reasons to love blogging!
large e-retail company. She recently read a few of our whitepapers and attended our last webinar about making your business blog profitable. I asked what her thoughts were on what she's learned about our blog software. Her response was "I thought I knew what blogging was all about, but I really had no idea." My ears perked up because this is exactly what I struggle with every day... challenging people to rethink blogging. I talk to different companies that know they should be blogging, but don't really know why or understand the quantifiable benefits of a corporate blogging solution. More than anything, a company blog can and should be an effective online acquisition and lead generation tool. Our blog software automatically organizes blog content in such a way that makes it easy for search engines to find you. Whether searching on Google is step #1 of someone's buying decision or step #5, they ARE searching online at some point. A blog can not only compliment your website, but will often outperform your website from a search perspective if done correctly.
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acquire leads and customers. As our President and Co-Founder Ali Sales always says "if you do what you've always done, you'll get what you've always gotten". I couldn't agree more . Businesses are realizing they need to become innovators to reach qualified, target markets. As I've mentioned in previous posts, no one is going to websites anymore. No one is picking up the yellow pages. People are going to Google and searching for products, services, and answers to their questions. To keep up and be the business there to help, you need to find a method that works. 
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