The internet has an unlimited amount of content and is growing daily. It is impossible to read every existing - let alone new article that pertains to your organization and industry. A great tool that will allow you to stay on top of the latest news as it relates to your industry is Google Alerts. 

Google Alerts sends automatic emails when there are new search results for topics that you determine in advance. Google alerts comes in 6 different variations - 'News', 'Web', 'Blogs', 'Comprehensive', 'Video' and 'Groups'. I would recommend at the very least subscribing to the Blog Google Alert with your company as a topic.

Not only do you benefit from staying up to date on the newest information it also provides new topics for you to discuss on your blog. Possible posts include:
  • Article Reviews
  • News on the latest developments in the industry
  • Rebuttals to negative attention your company/industry is receiving
  • Allows you to discover / work with other industry bloggers

For more information check out Google Alerts Help Page.