Blog Tips

Marketing is all about how to get your Company or Product noticed so that you drive more business. The best marketers out there find ways to make their Company/Product stand out amongst everyone else in their industry. The difficult piece is that it is becoming harder and harder to stand out from the crowd.

For example, look at Superbowl ads. They used to be mild and mundane, but every year have become more and more elaborate, as they are all competing against each other to see who had the best 30 seconds of air time (there was a football game played??).

The same thing happens with a Corporate Blog. The blogs that are most successful are those that stand out amongst their competitors. So how do you accomplish that when there are companies out there who selfishly use the blog to sell their product and reinforce the idea that Corporate Blog's can't be trusted??

Here are a few tips:

A blog that is HONEST and TRANSPARENT will get noticed: All of the research out there shows that customers want to buy from someone they can relate to - someone with a similar experience. Customers will trust a blog that revel tidbits about whats going on inside the company, those that talk about customer problems and competitor products, those that talk like real people! Those that choose to write in a corporate voice will be ineffective.

Creating CONSTANT CONTENT that your readers can follow: Best blogging practices state that an individual bloggers should post no less than twice per week. This ensures that searchers and followers of your blog will find new content and feel up-to-date with what is going on. Nothing drives traffic to your site better than frequent content.

Blogs raise STAFF'S VISIBILITY: Giving your employees (of any rank or position) allows customers to see what type of people work at your company. It allows them to relate to these individuals.

SPREAD YOUR PRESENCE on the web: A company that has several social media sites (Facebook, LinkedIn, YouTube, Twitter, etc) is more credible than a blog that simply posts text on a weekly basis. It shows your customers that you want to be out there, want to be found and are marketing wisely to those generations that are up and coming.