I read an interesting article titled, "Balloon Boot Camp," by Mina Kimes in the most recent issue of Fortune Magazine. The article wasn't really an article at all - it was more of a "by the numbers" approach to looking at the giant inflated balloons at the Macy's Thanksgiving Day Parade.
Here are some of the numbers that I found to be interesting:
Television commercials are one way to market your product or service.
Another method worth noting is corporate blogging. The viewers that are tuning into the Macy's Thanksgiving Day Parade are also tuning into the commercials - whether they realize it or not.
Here's the difference between a television commercial and corporate blogging: Blogging targets those viewers (or searchers) that are looking for YOU. Commercials are targeting a much wider audience, but that audience isn't as interested.
Internet searchers are looking for what YOU (as a blogger) have to say. The audience that you are targeting is one that is interested in your product. It is all part of an inbound marketing strategy. Doesn't this make the sale a little more simple?
Click here for more information on Compendium's inbound marketing strategy. And don't worry, it doesn't cost as much as a 30 second TV commercial during the Macy's Thanksgiving Day Parade!
Here are some of the numbers that I found to be interesting:- 3+ million people will "cover Manhattan" to watch the parade.
- 43 million people are expected to tune into NBC to watch it.
- $240,000 - the cost of a 30 second television commercial during last year's parade.
Television commercials are one way to market your product or service.
Another method worth noting is corporate blogging. The viewers that are tuning into the Macy's Thanksgiving Day Parade are also tuning into the commercials - whether they realize it or not.
Here's the difference between a television commercial and corporate blogging: Blogging targets those viewers (or searchers) that are looking for YOU. Commercials are targeting a much wider audience, but that audience isn't as interested.
Internet searchers are looking for what YOU (as a blogger) have to say. The audience that you are targeting is one that is interested in your product. It is all part of an inbound marketing strategy. Doesn't this make the sale a little more simple?
Click here for more information on Compendium's inbound marketing strategy. And don't worry, it doesn't cost as much as a 30 second TV commercial during the Macy's Thanksgiving Day Parade!
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