More and more corporate bloggers are asking for multiple ways to measure the performance of their blogging efforts (and rightly so!). One way is to include a call to action within the navigation bar. In the case of Compendium Software, we're measuring interest in our corporate blogging solutions by asking visitors to sign up for a demo from the right side navigation bar on our blogs. We can measure the number of clicks or visits to the demo page originating from the blog, the number of demo requests (form submissions) and of course the number of sales as a result. That puts a real dollar amount on that call to action. What else can you think of to measure the performance of your blog?
Our clients enjoy additional tracking details available within their accounts, and you may already be using tools like Google Analytics or other log analysis package to show results. We're looking forward to providing ongoing advice to our customers, monitoring their performance and sharing their success. Stay tuned!
