I’m on my way this morning to the RedHerring CMO Conference in San Diego. (my talk is called: 2008 A Search Odyssey) As fate would have it, in this mornings IBD there is a great story titled: How to Move CMO’s out of harms way.
The story centers on the relatively short lifespan of only 26 months for the average CMO. I’m sure I’ll be hearing lots about this during the conference.
The problem of course is that in spite of the fact that we are now 16 into the One-To-One future as identified by Peppers & Rogers and more than 10 years into internet marketing, most marketers still want to talk about Branding and Advertising.
Don’t believe me? We just finished a search for a Director of Marketing. I posted on LinkedIn which is a fantastic recruiting tool. From that effort we got almost 75 submissions.
The shock to me was that almost all of them talked about their years of experience in Brand Building and Corporate Positioning. I kid you not.
Only one sent me to a facebook profile and absolutely Zero sent me to their blog. None talked about demand generation or measured marketing. Very few talked about internet specific marketing at all.
Look, I’m not going to hold it against anyone for having 10 or 20 years experience…I am going to hold it against you for bragging about 10 year old tactics.
Posted Thursday, September 20, 2007 by
Marty Bird
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Our clients enjoy additional tracking details available within their accounts, and you may already be using tools like Google Analytics or other log analysis package to show results. We're looking forward to providing ongoing advice to our customers, monitoring their performance and sharing their success. Stay tuned!
