I recognize that not many people have seen "You, Me & Dupree", but I believe it's a movie destined for cult-like status in the future.What does this have to do with Business Blogging Software or Corporate Blogging Strategy....well, there is an important lesson that Dupree is trying to teach us.
We all need to find our inner "ness" -ness is a suffix that goes after your name, as in what is my "Chris-ness" the unique thing that makes me...me...? (ok, you really need to see the movie to get this)
The point I'm making poorly here is that organizations need to find and articulate their 'ness' too and blog creation software is the way to do it.
Use blogging and communicate your 'ness'.
