The number one excuse that I get from people who are not blogging twice a week is...not enough time. I really can't say that not having extra time is an "excuse" because I have found myself in the same boat.
How do I get around this? I schedule it into my calendar. I set aside two times a week, one hour total, for blogging. The only way to be found on the web is to continually write new content. This post for example is only 3 paragraphs, however, it will still be searched by Google and eventually ranked. Blog best practices says that an individual post should be no more than 5 paragraphs long. Readers tend to stay engaged with shorter posts.
Some good examples of clients who are using our blogging software are BabyPlus, Estridge, Big League Tours, and Cutera. You can view their blogs to get an idea of the type of posts people stay engaged with.
Posted by: Mark on Wednesday, July 9, 2008
I couldn't agree with you more, Kristen, in terms of the time involved in writing being outweighted by the "time multiplier," if you will, of many *often new* readers investing their time in your one post. We're a Compendium client. I figured out that one post attracts an avg. of 26 new visitors, who each spend an avg. of 3.5 minutes on one or more posts. That's a total of 91 minutes. If it takes you 30 minutes to write the post, that's a 300% return on investment (ROI). Not too shabby!