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Clean code = better SEO

Thursday, February 4, 2010 by Isaac Pellerin
Parthenon image - http://ancient-greece.org/images/ancient-sites/acropolis/images/110_1033c.jpg
I've been involved in a few longterm branding projects and I must admit that it's exciting to watch that evolution.
  • A logo matures.
  • Messaging gets clearer.
  • Design stays cutting edge.
As a designer, so much of the evolution has to do with the outer shell that people see. It can be easy to think, "if it looks right, it must be". It can be easy to impress an audience with unneccesary, flashy spectacles. However, if you desire to truly engage your audience then discipline and attention to detail cannot be overlooked.

The latest evolution to consider is under the hood. Looking at the code. Keeping style separate from content is key to optimizing load time. When it comes to SEO, this makes your code cleaner for search engines to understand what is going on, giving you a higher ranking in search.

Much like the Greeks who sculpted every element in the Parthenon Piedmont in the round (even if the back of the sculpure would never be seen), we must put forth the effort to create clean websites.

Herein lies another benefit of blogging software hosted in the cloud. With a weekly release, our engineers are continually sculpting and optimizing our product in places that we may never see, but each tweak further benefits our clients when it comes to SEO.


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