Blog Software for Website

Dropbox allows you to send large files.

Friday, March 19, 2010 by Isaac Pellerin

If you need to send large files (or sync files across computers and platforms!), I suggest using Dropbox. It's a great tool that gives you a public folder to assign a url to a document so that you can paste that url in an email for download.

You get 2gb free! Get dropbox now!

Our Compendium bdm's will be able to use this when they need to get large presentations or pieces of collateral to a perspective client looking for corporate blogging software.

Email Marketing and Social Media

Friday, March 19, 2010 by Brian Graham

As you can see by the graph to the right marketers are trying to figure out how to integrate social media and e-mail marketing. E-mail marketers are looking for ways to increase lists and find some way to tie the strategy back to acquisition.

What if you used blogs as the hub of your social media strategy. A blog provides a place to direct visitors from all social portals. Think about being able to solicit content from e-mail subscribers that could help win search.

What might that look like? An affordable blogging software is key to manage the all the moving parts of a social media strategy. Social media and SEO are are colliding and the result is winning search.

Take a long look at your marketing efforts. Do you have a way to marry your social media and SEO?

Client Testimonial on Compendium

Thursday, March 18, 2010 by Sarah Sedberry

Of course every employee believes in their company and the product or service they carry, but it is always nice to get confirmation from clients and outside sources who love your company as much as you do.

Recently we had a client, Ray Rosewell of DaVinci Roofscapes, mention his success with his blogging program in an interview that was featured on Business Blog Writers. In the interview Ray mentions his goals and how Compendium is helping his company achieve them:

"From a business standpoint, what I am looking for is a way to make a blog effective as an information tool, but at the same time, use it as a tool that will allow search engines to find us so they can help people who are looking for information that relates to our products.. By using the Compendium blog platform to do the work on keyword selection we are able to accomplish both goals.”

For more on how Compendium's powerful blogging software can help your business achieve your online marketing goals, contact us to schedule a demo and get free Starbucks!

Green is my Favorite Color

Wednesday, March 17, 2010 by Ford McAlexander

If you are a member of the business community, you love
St. Patrick's Day because of the

color green! Green is the color of money which business people do love. And if you are looking out for the future of your business, you should want to ensure that there are ways to provide more sales and lead generation for your company. There are many strategies that can help your company, but are any of them as effective as corporate business blogging?

Compendium offers blogging solutions that helps do at least these three things that can make your company green this year:

1) Humanize your Marketing - People believe more in campaigns that feel like they are being treated as an individual.

2) Lead Generation - Using Compendium's software helps increase people's first time visits to your company's website

3) Tracking of Campaigns - The software also tracks how successful your blogging is with the help of Google Analytics.

There are so many benefits that Compendium's software provides but those three are just some highlights. If you have any questions, view this Whitepaper about Considering Blogging. It will give you the basics of making your social media strategy a green one!

Happy St. Patty's Day from Compendium - Come join our team!

Wednesday, March 17, 2010 by Heather Benfield

It's March 17th and the Compendium Blogware team is all decked out in their finest green attire to celebrate St. Patrick's Day. Although I'm not of Irish decent, I've always had a soft spot in my heart for this holiday (maybe because green is my favorite color) and enjoy celebrating with family and friends every year.

I think it's important to work in an office environment where others are excited to dress up and celebrate holidays too. Work is definitely about helping your clients and your company succeed in business, but I think it should also be fun so it doesn't feel like "work" but more of a place you love to go everyday to learn, share ideas, be creative and not to sound too cheesy but.....change the world!

Here at Compendium, we have a ton of fun! To help motivate each other to work hard and reach our goals we like to offer fun rewards. Last week our product support team went rock climbing for reaching their goals, our client success team was treated to breakfast and lunch for all their hard work and our sales team enjoyed bowling and dinner at Jillies downtown after a week long training session.

We're a fast growing company and always looking for fun, energetic and hard working people to join our team. If you're looking to advance your career in the internet marketing software industry I encourage you to check out our open positions and send us your resume. We'd love to meet you!

To learn more about Compendium Blogware, check out our website.

Measuring the Success of your Blogging Efforts

Wednesday, March 17, 2010 by Isaac Pellerin

There's no better way to measure success than having a tool designed to deliver up-to-date success metrics. I must congratulate our Engineering team that released an update to Compendium (a corporate blogging software built for search). The update integrates with Google analytics so that our clients can measure how much traffic is being generated through their blogging program.

Not only does this demonstrate the power of our software but it also builds a foundation where future updates will expand on our analytics capabilities.

SES - Search Engine Strategies New York

Wednesday, March 17, 2010 by Compendium Client Marketing

Will you be attending the SES Conference next week? If so, make sure to stop by our booth and say Hi to Jennifer Buscher, a business development manager here at Compendium.

If you weren't already planning on attending this conference, here is a bit more information on the conference and why it's a great event to attend...

Search Engine Strategies - Connect With Your Customers, Learn How to Use All Dimensions of Search - the conference is full of over 70 educational sessions, multiple keynote speakers, over 100 exhibitors (like Compendium!) and networking events and parties. To get more information on this event - click here.

And remember - if you'll be in attendance - be sure to stop by and chat with Jennifer about how you're using our software as your search marketing strategy - we love hearing your success stories!

Hope to see you there!

Searching is the Cornerstone of internet activity

Wednesday, March 17, 2010 by Isaac Pellerin

Here's an interactive chart provided by BBC's new series Superpower: Exploring the Power of the Internet

The data represents unique visits to websites in January 2010.

It becomes clear that people visit search engines more than they do anything else. Of course we may be able to assume that we also spend more time on sites that have less visits (i.e. social networks, blogs, e-commerce sites).

Search engines are working hard to imitate the human thought process. Because of this, search engines like frequency and recency.

Which means one of the best places to invest time and effort is in the "Blogging" segment of this chart. It's in this segment that you have the most control over the content. If you bring people to your blog, you can then use a Call-to-Action to convert them to a customer/client.

Because of this, corporate blogging is on the rise as part of a search marketing strategy. It's being realized as a powerful SEO Tool because of it's application in driving organic results. It could serve your organization well to consider a blogging platform that best supports your strategy of getting found in search.

Drive Local Traffic for Your Business's Success

Tuesday, March 16, 2010 by Ford McAlexander

If one of your problems is local search, Compendium has a Whitepaper for you to deal directly with this issue of local search. For any company, people are looking more often online than in print media or at least that is what is shown in recent search trends. I can completely understand that your company has been around the area before the internet was even created, but that does not account for the lost business you are having by not being found online.

I can also understand how online marketing strategies can scare a company if they are unfamiliar with social media. However, there are solutions for you that can provide tangible returns on your investment like business blogging. All you have to do is write about what is going on in your day along with some specific keywords that drive traffic to your website. Before you know it, people will be coming through your doors in no time! Check out the Local Search White paper here.

"ROI, ROI, ROI" for Engineering!!!

Tuesday, March 16, 2010 by Maureen McNamara

Today is an exciting day here at Compendium for me. We meet with the Engineering Team who is responsible for making Compendium's powerful blogging software --- simple blogging software.

The Compendium Engineering Team, led by P.J. Hinton is responsible for the development, testing, deployment, and operation of Compendium Blogware. The group uses SCRUM (not an acronym - think rugby), an agile software development methodology to manage the planning, development and deployment life cycle. Emphasis is place on short development cycles and frequent releases. Progress on commitments are measured on a daily basis to ensure any obstacles are resolved asap.

I am a Business Development Manager. I sell the best blogging software on the planet and I am certainly not a techie --- but I love attending these meetings. The Engineering Team's vernacular includes exciting stuff like "sprint planning," "strategic sprint," "burndown chart," "agile,"disciplined transparency,"and of course the "scrum" and the powerful "scrum master".

Today, we learn how easy to use blogging software becomes even more robust when it comes to my favorite bottom line --- ROI analytics --- so I'll be sharing more in the days to come. Thanks engineering. Okay, okay, RAH, RAH, RAH!!!

Just Do it

Monday, March 15, 2010 by David Burks

Blog for Business- Just Do It

Social marketing is the evolved state of word-of-mouth marketing, using new, Internet-based social media. Social media includes a plethora of social sites people can use to spread the word about their business or Website. Social marketing offers the advantage of being inexpensive, but at the same time, it provides a highly targeted audience. In the correct and experienced hands, social marketing can multiply the profits of any business by increasing the number of customers.

Social marketing is best done through various social media channels such as blogs, social networking websites, picture and video sharing sites, and targeting social bookmarking sites.

Compendium specializes in blogging software, providing a hub for all social media efforts. To learn more about Compendium Blogware and our software, visit www.compendium.com.

Using website analytics to measure blogging program success

Monday, March 15, 2010 by Heather Benfield

Often times when trying to explain Compendium Blogware and our software-as-a-service to others, I get a reaction that tells me I've completely lost the person I'm talking to...yep, you guess it...the smile and nod. I know you've seen it a million times and have probably done it yourself a few times here and there.

I've discoverd the easiest (and most effective) way to educate others about Compendium Blogware and the benefits we provide companies is to tell a story about one of our client's that has seen great success with our enterprise level blogging platform. This helps people relate to the client's situation and visualize how their company would use blogging for search.

With that being said, I'd love to share this latest success story about one of our newer clients, Raxco Software:

For over 30 years, B2B Company Raxco Software has developed award-winning defragmentation solutions and performance utilities that improve hard drive and server performance. But in 2009, the company was looking to improve some of their own levels of performance regarding their freeware blogging program.

Raxco noticed they were able to win a few keyword search phrases throughout the two years of their free blogging program, but were unable to maintain their ranking for long periods of time. They were looking for a solution that not only helps them win more keyword searches, but also provides automatic content distribution and blog scalability. Raxco found these features in Compendium Blogware’s enterprise level software, along with its ability to provide real-time knowledge of key phrase density.

After only four short months with Compendium, Raxco’s primary goal – to generate enough business from the blogs to cover the product’s expense – was well on its way.

By producing an avg. 4 posts/week distributed to 100 targeted keyword blogs, 36% rank in the top 10 Google search results and 70% in the top 50 – driving a total 23,555 visits from blogs to website.

With website analytics, Raxco is able to report a 10% conversion rate on blog Calls-to-Action (CTA’s). Although the company chooses not to disclose profit numbers, they are just getting started with their program and the blogs are already their 3rd highest lead source.

For more information about Compendium Blogware and how we can help your company, schedule a free, live demo today!

Tracking Results

Monday, March 15, 2010 by Ford McAlexander

One of the aspects that makes blogging a winning online marketing strategy is that there are easy ways to track your return on investment. You can use tools like Google Analytics to track things like the percentage of 1st time visitors to your site. You can also track how many people click on links that lead to future orders. Those are just the basics of how you can track an investment in blogging.

One company that tracked their blogging efforts was one of our clients, Fairtytale Brownies. Within the first six months of blogging with Compendium's affordable blogging software, the company had 110 orders for their premium brownies. That was just a small percentage of the 10,000 plus visits the website received. Since Fairytale tracked their blogs, they can create more refined blog posts that can segment more customers and gain more business! For some fun reading, check out their case study here. Again, there are many more benefits of business blogging, but having the ability to track your ROI is very important!

Get your Questions Answered!

Monday, March 15, 2010 by Ford McAlexander

I received a project today to update records in our database of
people who attended a

webcast that our CEO and Co-Founder, Chris Baggott, spoke at recently. He covered many things about the importance of business blogging and strategies to help your business, like which platforms to use and how to optimize your companies performance in search.

One of things I had to update was what questions people asked and there was a common trend. People realized that blogging was the solution, but they did not know what type of software to use. The answer is easy, Compendium Blogware! Our affordable corporate blogging software can help businesses large and small. It also only takes roughly 10 business days to complete the Getting Started process so you can begin to maximize your web presence. If you would like to get some questions answered, view a demo today!

What is Return on Investment?

Friday, March 12, 2010 by David Burks

You need a Simple Blogging Software at your company that will give you a great ROI. What is ROI you ask?

ROI = Return On Investment

What Does Return On Investment (ROI) mean?
A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.

Return on investment is a very popular metric because of its versatility and simplicity. That is, if an investment does not have a positive ROI, or if there are other opportunities with a higher ROI, then the investment should not be undertaken.

See you at my next blog.....

Brand integrity across all brands......

Friday, March 12, 2010 by Scott Bleczinski

Today while meeting with our sales team, we were discussing a blogging solution for global enterprise prospects and customers. Specifically, we were discussing how our blog software platform empowers all stake holders and customers to blog via our enterprise solution - it is a secure, easy to use blog software platform that can be rolled out quickly and easily. Many of our clients see our blog software as 'the answer' to corporate brand integrity across the globe. Each employee or customer receives a password protected log-in account, a quick tutorial via the UI.....and they are off and blogging. Brand attributes from the corporate web site or division can be easily incorporated to ensure consistency and integrity - key to our largest enterprise clients and prospects.

Only your corporate blogs let you control your own social media destiny

Friday, March 12, 2010 by Chris Baggott

Thanks a lot to Interactive Agency Fat Atom for sharing this great video. We talk often here about your Corporate Blogs being the hub of your social media strategy. There are lots of reasons for this, but one of the most compelling is control. With Blog software like Compendium, you own your blogging strategy and nobody can take it away from you. Who can say what happens with Facebook or Twitter in the future...but as a business you need to control your own social presence. This is not to say that you don't feed relevant blog content out to these social spokes, but you need to control the hub. Enjoy this great video :-)

SEO is a matter of opinion

Thursday, March 11, 2010 by Julie Murphy

Who do you listen to when it comes to leveraging SEO tools? In today's world everyone is speaking about blogging for search. Blog for business with the most effective easy to use blog software that allows you to concentrate on a content management system built to populate landing pages that in turn create keyword rich pages.

Leverage the very words that searchers are using to find you, get found and get results. Everyone wins! You are served a top result and the searcher finds what they are looking for.

Blogs are fantastic SEO tools, just make certain you are using the best blogging solution!

A Growth in Social Media Marketing

Thursday, March 11, 2010 by Ford McAlexander

One of the aspects that blogging offers companies is the ability to create content that is personalized. The content has the effect of making a potential customer feel as if the company is only focusing on them. The question is if your company has considered blogging yet? I hope you have because business blogging is one of the fastest growing trends for social media marketing. Check out Compendium Blogware's recent press release about the growing trends in social media by clicking here.

Social media marketing is a very large marketing concept with applications such as Facebook, Twitter, and blogs but very few companies are embracing all aspects of social media to their advantage. People find Facebook and Twitter easy, but blogging can be easy too. For instance, Compendium Blogware offers affordable blogging software for business and there is no IT maintenance for you at all. So if you are lacking a blog, consider it by checking out this Whitepaper. It will provide you a lot of information on how you can drive demand to your business with business blogging!

Black Magic, Blogging, and SEO...

Monday, February 22, 2010 by Ali Sales Roach

Last week I had the pleasure of speaking at my alma mater, DePauw, to a group of Management Fellows students. Most of my presentation focused on how to suck up to your boss, get a promotion, and not get fired (I'm kidding...well, sort of).

After the presentation, I went to lunch with a smaller group of students, and they all were prepared with great questions and all sorts of insightful opinions.

My favorite question came from a student named Mischa who said that he was pretty well versed with SEO and didn't understand why a company would use our blogging software instead of hiring a professional SEO firm.

Here's what I told Mischa: A good amount of negative attention has surrounded the professional services SEO space for a long time. That's because to most people it seems like wizardry and magic, a moving target of sorts that a lot of companies have paid a lot of money to try to master, only to turn up with lackluster results.

The great thing about blogging for search using software instead of human beings is that instead of hoping and praying that a wizard can help them unlock the potential of getting found online, the company itself gets to control what keywords they want to get found for and their content strategy to support these keywords.

Now, I want to make it clear that I'm not saying that all SEO firms rely on black magic and produce undesirable results, I'm saying that the space has unfortunately gotten very cluttered with irresponsible folks who are tainting the picture as a whole.

Take for example this quote from Entrepreneur: "The SEO business is 80 percent scam," says Peter Kent, an Internet marketing strategist and author of Search Engine Optimization for Dummies. "It's very, very difficult to find a good firm."

Aha! This is why companies large and small are turning to software like Compendium. Less guesswork, more control, and more insight into what makes a great search strategy.

So thanks to Mischa for the great question, and to Entrepreneur for backing me up....