It could be my late morning hunger; but this article from Nicki Hicks on Flyte's site struck a nerve.
I love when great comparisons are made from everyday life and applied to more complicated concepts. Simple analogies are a great strategy for any blogger trying to get through to an audience.
Nicki goes into detail about your "Web Marketing Pie"....I won't rehash her entire post because you should really go read it! However, a few points...
I love when great comparisons are made from everyday life and applied to more complicated concepts. Simple analogies are a great strategy for any blogger trying to get through to an audience.
Nicki goes into detail about your "Web Marketing Pie"....I won't rehash her entire post because you should really go read it! However, a few points...
- Lemon Meringue Pie - "Your Blog is the HUB of your web marketing efforts." AMEN Nicki! This i
s a great point, however, Nicki does seem to focs a bit on making your blog a destination within your industry, while this can be a great side effect of quality content, I would recommend for most companies to use a more search marketing mindset when beginning their blogging strategy.
- Cherry Pie - Nicki compares social media to a cherry pie in a looser way, but I agree with the potential for top line profit, however, would be cautious in her statement of "You probably also know businesses are starting to leverage them in a way that is gaining a ton of business." I actually don't' know a lot of businesses that are gaining a "ton" of business from social media; I would place social media in the same bucket that Nicki places PPC in "not right for everyone" or in other terms, Sweet Potato Pie...the acquired taste that some may never understand.
Comments for The Web Marketing Pie...Mmm...
Leave a comment