A recent study by Nielsen shows that time spent visiting social networking sites (predominantly facebook of course!) has outpaced the time spent emailing. View the article here.
It states that "Nielsen's global study of social networking, released this week, found that 67 percent of online users spend time on social networks, compared to 65 percent who use e-mail to communicate."
So although the pace is not by much it shows just how much time people are spending on social networking apps, the article goes on to discuss the large number of older generations (ie: 35+) that are using these sites. These older people are most likely those that are (hopefully still) employed and in a large part, professional individuals who, in my opinion, are currently using these sites not only to network but to find new tools for their business, their role, etc... Does your company have any type of presence here? If so do you know what it is and is it a positive one? A business blogging software that is easy to use and humanizes your companiese marketing would be a great strategy since that meshes so well with exactly what people using social networking sites want, People, Humans, What Do You Think About It!? Seriously, think about it...
It states that "Nielsen's global study of social networking, released this week, found that 67 percent of online users spend time on social networks, compared to 65 percent who use e-mail to communicate."
So although the pace is not by much it shows just how much time people are spending on social networking apps, the article goes on to discuss the large number of older generations (ie: 35+) that are using these sites. These older people are most likely those that are (hopefully still) employed and in a large part, professional individuals who, in my opinion, are currently using these sites not only to network but to find new tools for their business, their role, etc... Does your company have any type of presence here? If so do you know what it is and is it a positive one? A business blogging software that is easy to use and humanizes your companiese marketing would be a great strategy since that meshes so well with exactly what people using social networking sites want, People, Humans, What Do You Think About It!? Seriously, think about it...
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