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Search results: sink or swim?

Monday, September 28, 2009 by Stephanie West
http://members.virtualtourist.com/m/21927/524/Search is like the ocean.  It's huge - it's endless - and it contains so much!

Organic search also contains a lot of stuff.  Some of it you need; most of it you don't.

So we search.  Research shows that 80-90% of clicks occur through organic search results.  We are clearly searching. 

We then come across another option in this vast ocean (of blogging!) - we can either SINK or SWIM.  The ocean is rough, and we can only swim (or float) for so long - and then we start to sink. 

Isn't this pretty similar to searching on the internet?  We can only search for so long before we are overwhelmed with information and results. 

So how do we swim in this internet search?

http://www.cabelas.com/p-0017849015509a.shtmlWe use SEO tools.  To complete my analogy: SEO tools = the floatation devices we use to swim with in the ocean. 

These SEO tools are your key to being found in organic search.  Compendium's blog platform is powerful.  It gives you leverage in search; You blog for search engine optimization and the ability to be FOUND.  Check out Compendium's ROI toolkit for more information!

Let's face it, we all know that the ocean is extensive and, in comparison, we are tiny.  So we need a plan in order to be found - and that plan lies with the powerful blogging software that Compendium offers. 

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