I've been reading a lot of breathless blog posts about the new Nielsen study that shows globally more people visit 'member communities' (social media & blogs) than engage with email. I had to see for myself and yes, it seems to be true according to this data.
The study doesn't break out U.S. specific metrics and is skewed towards a heavy shift in countries like Germany and Brazil but there can be no doubt that the trends are here. A lot of blog post I've seen on this study point to this as the death of email, but the data doesn't seem to support that. Email is still growing.
But the big number here points to search. As a busines focused on a customer acquisition strategy, search is still the big elephant. More importantly compared to other social media, search has the best ROI for marketers. A big part of this study talks about the lack of an advertising model for what they call member communities.
This is why we are such strong advocates of blogging for search. Blogging not only confirms your social side by humanizing your marketing, but it also takes advantage of the biggest opportunity in internet marketing....search.
The study doesn't break out U.S. specific metrics and is skewed towards a heavy shift in countries like Germany and Brazil but there can be no doubt that the trends are here. A lot of blog post I've seen on this study point to this as the death of email, but the data doesn't seem to support that. Email is still growing.
But the big number here points to search. As a busines focused on a customer acquisition strategy, search is still the big elephant. More importantly compared to other social media, search has the best ROI for marketers. A big part of this study talks about the lack of an advertising model for what they call member communities.
This is why we are such strong advocates of blogging for search. Blogging not only confirms your social side by humanizing your marketing, but it also takes advantage of the biggest opportunity in internet marketing....search.
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