“Online advertising should also support an overall online presence by working with organic search results,” Price said. “According to the study, advertisers with a presence in both the top organic search results and the top ad placements have the highest brand recall.”
This article is a great take away of the marriage between paid and organic search. What the article doesn't address; however, is how to achieve such top results. Engaging in a PPC campaign is pretty self-explanatory "pay per click" but how do you achieve top organic results?
That's where blogging enters the picture. Blogging, particularly blogging with a multi blog software such as Compendium allows you to cast a much larger net in search and target many, many more keywords organically as compared your website.
Take one of our Compendium clients, for instance. BabyPlus. They blogs yield traffic from nearly 1000 keyword phrases in a 30 Day period! And the great thing about organic search is those 1000 keywords are free... no pay per click needed here.
So, when thinking about the "how" in this equation, don't overlook blogging as an organic search tool. It quite possibly could be your most powerful weapon to achieving top organic results.
That's where blogging enters the picture. Blogging, particularly blogging with a multi blog software such as Compendium allows you to cast a much larger net in search and target many, many more keywords organically as compared your website.
Take one of our Compendium clients, for instance. BabyPlus. They blogs yield traffic from nearly 1000 keyword phrases in a 30 Day period! And the great thing about organic search is those 1000 keywords are free... no pay per click needed here.
So, when thinking about the "how" in this equation, don't overlook blogging as an organic search tool. It quite possibly could be your most powerful weapon to achieving top organic results.
