Blog Software Comparison

Now that we have covered the basics of how a call to action works and the keys to a good call to action... let's talk about proving your return on investment.

Here's the equation we will be working with:

Follow these steps to calculate your blog's CTA conversion Rate:

Log-in at Google Analytics. If you don't have access to your analytics contact our product support team at 317.777.6255.
Find the total number of visitors to your blog over the past 30 days (default setting)
Locate the number of clicks your calls to action received by going to top content and they typing outgoing in the search box
Divide the total number of outgoing clicks by the total number of visitors. This percentage equals your CTA conversion rate across all of your calls to action.

Now that you understand the basic equation behind determining the stressfulness of your calls to action over all break it down further. Consider looking at:

Comparing individual calls to action
Look at month over month data
Look at week over week data
Change out CTA images and compare
Change out CTA messaging and compare

Need help or have questions about your corporate blog? Contact us our client success team at clientsuccess@compendiumblogware.com for some expert advice.