Many prospects I work with are concerned about the time investment that a successful business blogging strategy requires. I often challenge this notion that blogging is a this huge time drain by asking what part of the blogging experience takes the most time. Here is the typical response:
1. I never know what to talk about.
2. I want my blog to be helpful and want to have something valuable to say. It's hard to consistently make it time relevant to my target audience
3. All the SEO techniques like categorizing, linking, tagging, etc. take so long to do it right
Very few of these complaints have to do with the content creation. Let's face it. Content is all around us. It's in every email, every conversation, each problem and solution, in print, in newsletters, press releases and on and on. . .
The challenge is making the blog experience simple. On Compendium's blogging platform, the important key phrases reload to give each post an easy SEO focus. Time relevant content ideas are fed right into the platform so bloggers always know what is happening in the targeted business vertical.
With these tools, it just comes down to making a blog post part of the routine. I compare it to working out. The hardest part is getting to the gym. I recently read a great analogy that describes how to think about a successful corporate blog:
1. I never know what to talk about.
2. I want my blog to be helpful and want to have something valuable to say. It's hard to consistently make it time relevant to my target audience
3. All the SEO techniques like categorizing, linking, tagging, etc. take so long to do it right
Very few of these complaints have to do with the content creation. Let's face it. Content is all around us. It's in every email, every conversation, each problem and solution, in print, in newsletters, press releases and on and on. . .
The challenge is making the blog experience simple. On Compendium's blogging platform, the important key phrases reload to give each post an easy SEO focus. Time relevant content ideas are fed right into the platform so bloggers always know what is happening in the targeted business vertical.
With these tools, it just comes down to making a blog post part of the routine. I compare it to working out. The hardest part is getting to the gym. I recently read a great analogy that describes how to think about a successful corporate blog:
"The more little things we did, small actions that when put together with other small actions in a strategic way, produced better and better leads. We call those actions Digital Termites. Everything looks normal until the building falls down." exerpt from Hunt or be Hunted
Comments for Let your leads find you
Leave a comment