So recently, I have had a new motivation for networking as I have moved from an inside sales role to an outside sales role. I've always been the weird one that generally enjoyed business networking...especially over drinks.
Watching people network is always interesting - some are the shy, quiet types who may leave with only talking to one person at length; others have a plan in mind of who they want to talk to that day and some may try to work the entire room. Everyone wants to stand out...some do it by the way they dress, others by what they have to say and then there are the business cards. We've moved about everything else virtual, but even at conferences where badges can just as easily be scanned - business cards are still the rule. I've always more or less dismissed the importance of good design on business cards (although I think my cards from KA+A are awesome and of course, use green).
However, my mind was changed at last night's AMA event - I got a cute little half card from aglowmarketing and while Laura is still working on the website and this new venture; this card is sticking out on my desk. Maybe part of it is that I think there is a great business opportunity for us to work together - but a big piece is that since this card is different in size and look and feel it always ends up on top of my stack as I organize my desk.
I know that once again I am having a round about comparison back to my topic of business blogging, but when it comes to design; template and content - don't be afraid to stand out. A traditionalist may say that a bu-sines card needs to be 3.5"x2", your website needs to have a contact us page or your business blog needs to feed people right back to your site; but this is clearly not the case!
Watching people network is always interesting - some are the shy, quiet types who may leave with only talking to one person at length; others have a plan in mind of who they want to talk to that day and some may try to work the entire room. Everyone wants to stand out...some do it by the way they dress, others by what they have to say and then there are the business cards. We've moved about everything else virtual, but even at conferences where badges can just as easily be scanned - business cards are still the rule. I've always more or less dismissed the importance of good design on business cards (although I think my cards from KA+A are awesome and of course, use green).
However, my mind was changed at last night's AMA event - I got a cute little half card from aglowmarketing and while Laura is still working on the website and this new venture; this card is sticking out on my desk. Maybe part of it is that I think there is a great business opportunity for us to work together - but a big piece is that since this card is different in size and look and feel it always ends up on top of my stack as I organize my desk.
I know that once again I am having a round about comparison back to my topic of business blogging, but when it comes to design; template and content - don't be afraid to stand out. A traditionalist may say that a bu-sines card needs to be 3.5"x2", your website needs to have a contact us page or your business blog needs to feed people right back to your site; but this is clearly not the case!
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