For those of you currently planning a wedding or who have recently been through it, you might agree that planning a wedding is wonderful… but awful. Fantastic… but exhausting. Joyous… but tedious. OK, it’s a downright emotional roller coaster (but 100% worth it in the end, of course). So how does this relate to organizational blogging?
Well, as I was researching vendors for my wedding, I was amazed by how many wedding vendors have blogs. Florists, Photographers, Caterers, Musicians… It was fantastic to see all these companies blogging!!
Let’s take the photographers’ blogs for example. With the easy-to-use and real time capabilities of blogging software, these businesses were able to shoot a wedding on Saturday and have pictures on their blog by Sunday. And, as ANY bride will attest to… wedding pictures cannot be posted soon enough!
Another wonderful perk to these blogs is that inherently, all of the businesses ended up with TONS of testimonials within the comments section of their blogs. Happy couples and families in wedded bliss visit the blogs, look at the pictures of their loved ones and leave great comments. What an awesome marketing tool!
I also found in my quest for the perfect wedding photographer, that wedding photographers aren’t the same. There are photojournalists, traditionalists, modernists, lots of "ists" in the mix. Each photograhper has their own style and to compare their work is nearly impossible. However, despite the uniqueness, they all used blogs to accomplish the same exact goals. First, as an online vehicle to display their product. Second, as a means to communicate with current clients. And, finally, to acquire new clients.
When we strip the pictures off the blogs it seems as though photographers might be blogging with the same purpose. As a consumer, I found this strategy to be darn effective and believe it's very applicable for all businesses looking for a way to effectively market their own uniqueness online.
