So they say that "what happens in Vegas, stays in Vegas". I've never heard that applied to Reno, so I thought I would share this video of one of the most enjoyable conferences I've had the pleasure to present to in a long time.
The event was America Outdoors and the attendees were made up of Whitewater Rafting and other adventure travel outfitters. It was interesting to see how this group responded to the idea of Corporate Blogging and Blogging for Search. One might think that small business people who work in remote locations wouldn't be too jazzed about blogging benefits such as search engine optimization or other aspects of blog success.
To the contrary, these folks totally get the concepts of Marketing Democracy. Outfitters compete every day for the vacation dollar against the giants of travel like Disney, Cruise Ships and all the other corporate travel giants.
What's great about affordable blogging software and solutions is that these outfitters actually have great content. They are not in the business to get rich...no one is doing this as just another corporate gig. No, these people are in the Outdoor Travel business because of the passion to share what they love with others. That makes Business Blogging the perfect outlet. Disney might be able to outspend a couple who own a rafting business on the Youghaghaney River in almost every marketing tactic....but some middle level marketer is never going to beat these folks on passion. Easy to use blogging software makes the field much more competitive for businesses that are staffed by people who love the game.
How about you? Where is your passion? Watch the video...compare this to your last industry get together...
