It may be hard to decern what exactly you are looking at in this picture. This is the hallway leading to the bathroom at the great Seattle restaurant 94stewart.
What they do so brilliantly is include fun little comment cards with every bill. They encourage you to write something and encourage everyone to got online to directories like citysearch and restaruants.com and post reviews.
This is a great strategy compared to what we see from typical local restaruants...but where do these cards wind up? Wallpapering the path to the bathroom. Striking, but probably not driving a lot of new business. (the restaurant was mostly empty the Tuesday we were there)
Imagine if this restaruant had a corporate blogging strategy. What better way for you to Humanize your marketing and leverage all this Content as a customer acquisition strategy?
Do some reasearch on search volume for Seattle Restaurants and you will find that there are about 50,000 monthly searches that 94stewart would benefit from over about 100 different terms.
What if they had an intern that did nothing but turn all these cards into blog posts? The volume, enthusiasim and keyword density of all these cards would practially guarantee a dramatic increase in traffic for the restaurant, and assure that they would be overflowing every night.
Business blogging is often stymied by a lack of content. In this hallway alone, there are over 5,000 posts (why do you think they call it Post-it notes) Here's one example:
What they do so brilliantly is include fun little comment cards with every bill. They encourage you to write something and encourage everyone to got online to directories like citysearch and restaruants.com and post reviews.
This is a great strategy compared to what we see from typical local restaruants...but where do these cards wind up? Wallpapering the path to the bathroom. Striking, but probably not driving a lot of new business. (the restaurant was mostly empty the Tuesday we were there)
Imagine if this restaruant had a corporate blogging strategy. What better way for you to Humanize your marketing and leverage all this Content as a customer acquisition strategy?
Do some reasearch on search volume for Seattle Restaurants and you will find that there are about 50,000 monthly searches that 94stewart would benefit from over about 100 different terms.
What if they had an intern that did nothing but turn all these cards into blog posts? The volume, enthusiasim and keyword density of all these cards would practially guarantee a dramatic increase in traffic for the restaurant, and assure that they would be overflowing every night.
Business blogging is often stymied by a lack of content. In this hallway alone, there are over 5,000 posts (why do you think they call it Post-it notes) Here's one example:
"Excellent! We had the crabby sandwich and it was wonderful. Great restaurant of a Holiday Meal!!! Tom & Teresa; Seattle"
Folks, that's a great restaurant blog post. uses the keywords: restaurant, seattle, holiday meal, wonderful, excellent.....
I have to guess that 94stewart gets about 50 of these cards a day. Great strategy, now leverage
I have to guess that 94stewart gets about 50 of these cards a day. Great strategy, now leverage
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