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Blogging for SEM - Overcoming the Cost of PPC

Wednesday, September 16, 2009 by Amber Mohling
Search marketing is one of the greatest ways for a business to get found on a variety of keywords related to their business.  However, Pay-Per-Click advertising can become very expensive and only yield minimal clicks compared to the clicks that take place on the organic side of search. 


Many people I talk to everyday are searching for a way to get found organically, so they can overcome the cost and ineffectiveness of PPC.  Business blog software is the strategy a business can use to get found organically in search marketing. 

The software also has an easy to use interface that supports multiple users in a company.  An administrative layer only allows for a post and comment to go live when the administrator approves the posts & comments.

To see a free demonstration of Compendium's blogging platform, sign up at the Compendium website.


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