Blog Sites for Business

Posted Wednesday, August 20, 2008 by Chris Baggott

So I was privileged to teach a session on Advanced Business Blogging at the recent Blog Indiana event in Indianapolis. I learned a lot and there were some really smart people with some really good ideas and advice for Blogging in general and Corporate Blogging specifically.

But there was a LOT of Bull S--- too. I'm not normally one to go negative but some of this stuff makes me so mad that smoke comes out of my ears.

Blog Indiana Bad Business Blogging Advice, Comment Monitoring

The experience has given me an idea for a whitepaper: "Top Ten Lies about Business Blogging" (once I calm down, I'll probably change the word Lies to Myths)

This person (who's name escapes me) was doing a session on Business Blogging as well. A woman asked about comments and explained that her CEO wouldn't let them start a company blog unless he could review and reject comments he didn't like.

The advice?? Basically, it's better not to do a blog at all if you are going to actively manage comments!

I was incredulous.   Of course a corporation has to monitor not only comments, but blog posts as well. There is a lot of responsibility and liability for anything that appears on your site...including your blogs.

If Blog Benefits = 100%   Comments in general represent < 10% of that benefit.

The reality is that most business blogs never get that many comments anyway. Comments should never be used as a primary gage of success.   Think about Traffic, Search Engine Optimization and Conversions. Those are the real metrics of blogging best practices.

So my surprise was this idea that if you are not 100% you shouldn't do anything at all was just bad advice.

Stay tuned...I've got another 9 to go :-)

Comments (2)

Don't think "website in" think "search engine out".

Posted Tuesday, August 19, 2008 by Lindsey Young

In our CEO Chris Baggott's latest white paper, he quotes William Flaiz of Search Engine Watch:

"“People don't go to Web sites anymore. Web sites come to them. This is, perhaps, the best way to explain the impact of search on the online experience.”

I was experiencing how very true this is, just last night. You see my fiance and I are huge Purdue football fans. (I went to Ball State, but I've been adopted in) I was searching for some new gear for us this season, namely some hooded sweatshirts, jersey's, etc. as we go to all home games. What did I do? I Google'd it. I didn't know any of those companies, or their website url's. But by searching for what I wanted, I sure did find plenty of people wanting to help me find my Purdue gear!

This is exactly why so many people are coming to Compendium for help with their business blogging. They want to be found, and we get them found! If you haven't already read this white paper, I'd highly recommend it to any potential bloggers. Go to our website and check it out! Blog for your business!

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Five Steps to Mastering Blogging and Online Marketing

Posted Sunday, August 17, 2008 by jeff lefevere

A Compendium customer, Lizan Brand, from Greenfield Liquors, was featured in the Saturday edition of the Indianapolis Star.

One of the things that Lizan is doing that is really interesting is mixing in video--highlighting drink recipes, talking about wine and the sorts of things that contextually engage a reader.

In my personal life, I’m well in tune with wine & spirits video blogging as a wine blogger (vlogger) is ascending to national attention. In fact, wine online darling Gary Vaynerchuk from WinelibraryTV continues to grab the wine world by its shirt lapels and give a good, healthy shake.

Gary continues to not only lead the charge in creating a brand online for himself and his business by proxy, but he also continues to give advice, good advice, to folks interested in growing their business, any business.

Vaynerchuk did an audio interview with an Internet-based business coach and he provided some additional insights that are not just applicable to technology marketing, but marketing in general. You can find the audio portion of the interview here.

Find the text transcript here.

A couple of the nuggets that I gleaned are:

* Vaynerchuk on putting content out on the web: “If you put out great content, you will be found.”

* Vaynerchuk on leveraging your expertise: “So, if you are the best guy in your law firm in contracts, instead of waiting eight to ten years to become a partner, start (using technology) about what you know. Give away that content for free. It will come back to you in spades 800 times over.”

* Vaynerchuk on tapping your passion: “So you may be good at three or four things, but please site down and analyze where you feel you’re most passionate about, even if that is the most competitive genre, do it because that is where you’re going to win when you really believe it, when it goes through your blood, you’re going to win every time because even if you’re not seeing the mythical success, your heart and soul is going to be happy. That is going to push through to the point when you will start seeing success."

* The Interviewer on setting lofty goals: “you have to have high ideals. You have to have something that you’re shooting for that’s absolutely spectacular. What you have to realize is that’s the ideal, that’s not the goal. When you achieve a certain level of success, the people that are super successful don’t compare where they get to--to their ideal. The ideal is just where they’re focused towards. To be happy and to be excited about what you’re accomplishing, you have to look backwards to where you were. As long as you make that leap and you look backwards to feel good about yourself then you can keep that excitement going. If you’re always comparing where you are to the perfect (ideal) then it’s very hard to stay excited …

The frenetic interview wraps up with Vaynerchuk’ “Five Steps to Mastering Social Media.” If you replace the “social media” with “blogging” the same values hold true. They are:

1) Make sure you want to engage/learn it.

2) Now that you know you want it, spend every living second that you possibly can on it.

3) Put your toe in the pool. Get involved.

4) Humble yourself. If you’re the best basketball player in the world, you’re playing hockey now. Put on your skates.

5) Know what you want to accomplish.

Good advice for all and something Lizan, a Compendium customer, is doing successfully and so can you. Business blogging is hardly hard, it just takes a little bit of the above five items.

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Your Biggest Problem Solved

Posted Thursday, August 14, 2008 by Ali Sales

I've been trying to find a new briefcase for work. My intent was to purchase a really nice one -- like Tumi quality because I keep buying cheapos that look nice and then fall apart in a few months. Except I didn't want a Tumi because...well, I just don't like their styles all that much.

So what did I do, given that I knew exactly what I wanted, just didn't know who to buy it from?

I searched. I typed in "best women's black leather briefcase." Talk about being a dream prospect. I used a lot of descriptive keywords to indicate exactly what I was looking for.

Okay, so of course you're wondering what my briefcase dilemma has to do with you.

Well, as a marketer, I'm guessing this is the biggest problem on your hands.

You want people to find you. You want people to find you online. And you want people who don't know a bit about your company or brand to be able to find you online.

What you may not realize is that starting a business blogging program can help you solve this problem. Taking it a step further, a blogging solution like Compendium Blogware will help you target hundreds or even thousands of terms that have something to do with your company.

Believe it or not, people are going online and looking for the products and services you provide every day. They aren't necessarily looking for your company, your website, or your company blogs, but they are asking for something you can help them with.

Yet how satisfied and happy would they be if they did their search, found a result titled exactly what they were looking for, and clicked through to find a blog featuring friendly, educational content generated by several people within your company, and a way to act upon exactly what they are looking for, whether if be making the purchase directly from the blog or just requesting more info?

I'll end this with 2 things:

1. A really relevant quote from William Flatz of Avenue A/Razorfish

“People don't go to Web sites anymore. Web sites come to them. This is, perhaps, the best way to explain the impact of search on the online experience.”

2. My briefcase outcome. After picking through countless websites for places like LeatherTree.com, I decided that I'd had enough and went straight to Target, where I spent $30 on a new briefcase. Sigh. Briefcase retailers, are you out there? It's time to start blogging.

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BBC GOES APE...

Posted Tuesday, August 5, 2008 by mikey mioduski

BBC teams up with the Gorillaz creators Damon Albarn and Jamie Hewlett for a pretty sweet rendition of an Ancient Chinese folk tale, "Journey to the West." If you weren't stoked about the upcoming games, and if you can get down on some tasty beats and stunning visuals, this might just get you in the mood.

To me this shows that creativity doesn't need to be confined to a 30 second tv spot. This particular video has only been up on YouTube for a little over one week and has 355,000 something views. Like Chris Baggott commented on Greenfield Liquor's approach to blogging for business, video can be a powerful and fun approach to communicating your message.

Compelling content (like a monkey flying on a cloud and kicking ass all the way to Beijing) will get mad views. This voracious viewage will stir up some crazy conversions once the traffic floods into the target homesite from the place where the killer content is held (ie YouTube or your better yet, your very own Compended blog). These crazy conversions turn into radical return on investment. Shizzam.

BBC can track the real return on their ill investment just by tracking the number of views on YouTube and the traffic flooding in to their site thanks to their mind-blowing content.

CONTENT DRIVES TRAFFIC. Know this.

Get your games on!

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Full Disclosure on Blogs

Posted Sunday, August 3, 2008 by Kristen Hanschu

In a recent ruling, the SEC will recognize corporate blogs as public disclosure. IR Web Reports states that, "...companies can rely on their websites and blogs to meet the public disclosure requirements under Regulation FD (Fair Disclosure), according to new guidance unanimously approved by the US Securities and Exchange Commission today."

This means that more companies will be utilizing public forums such as blogs to relay their most critical company facts and issues to the public. Long gone are press releases, welcome to the new age. From now on organizations will be communicating by using blogging platforms such as Compendium Blogware.

Not only does online distribution meet these disclosures, the art of search engine optimized press releases have the unique ability to appear in search engines tied to the key words your blogging about. This is where Compendium can offer businesses the ability to distribute news with added SEO functionality. When paired with a well-written, SEO optimized press releases, blogs can more than satisfy disclosure, they can inform your customers, investors, and clients on exactly where your company stands.

Additionally, people will be utilizing their social networking sites such as Facebook and LInked In to share these blogs with their social groups. Not only do these sites socialize content and link conversations across the web, they also help bloggers and other journalists write more effective and media rich content.

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How to measure your Corporate Blog Interview

Posted Thursday, July 24, 2008 by Chris Baggott

Blog Squad Compendium Blogware Chris Baggott Corporate Blogging software solution

I'll be a guest today at 5pm est of the Blog Squad to discuss how to Track and Measure your Corporate or Business Blog. Be sure to tune in :-)

You have to register, and can do that on the Blog Squad Site....

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Increasing Referral Sites

Posted Tuesday, July 22, 2008 by Sarah Sedberry

As a Client Success Manager here at Compendium, it is my responsibility to stay on top of my clients blogging efforts and to help guide them with best practices in blogging.

The first and foremost important thing about having a successful blog is posting frequent content. Best practices are to blog a minimum of 2 posts per week, per individual blogger.

We have several clients who are doing a phenomenal job of this; Visit Tampa Bay and Big League Tours are just two examples. Due to their frequency of posting their SEO rankings are following suit, as well as, sites referring traffic to them.

A key tactic that these corporate blogs are using is simply putting links in their posts, referring readers to other sites for articles, pictures, more information, etc... Search Engines LOVE the traffic that is generated by these embedded links.

Whats more is that if you start to link out to other sites, they will start to link back to you (as long as your content is relevant). Then as readers are perusing their sites, it will direct traffic to your blog. Therefore increasing your traffic, number of referring sites, number of new visitors, and ultimately the number of potential consumers!

For more information on how to begin building links into your blog posts, check out this article, from SEOBook.com, on 101 Link Building Tips. It provides insight on link baiting and multiple ideas on how an individual can add links to blog posts.

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Search Marketing, and the Catalog Industry

Posted Monday, July 21, 2008 by Chris Baggott

So let's talk Business Blogging for B2C organizations.   As many of you know I came originally from the Catalog business. Catalog frustration is what drove me to Email Marketing in the first place.   As far as Compendium Blogware goes, B2C is half our business.

I just spent $2500 with a company called Frongate for some stuff in a new garage I just built.   I didn't go to Frontgate as a destination or through direct navigation, but found them after a long painstaking series of searches looking for some specific floor mats my neighbor has.

It probably took me 15 minutes of searching to find the right product.   I was happy with the transaction (so far) and the good news for Frontgate is that I not only bought the mats, but wound up being upsold with some grade-A shelving as well. Frontgate's mats were by far the most expensive as well.

But I couldn't find them.   My search was painful. I went to a lot of sites that either didn't have the right product I was looking for or that the quality was suspect.    Remember...the searcher isn't going to call the thing the same thing you call it. Frontgate isn't found searching 'garage mats', 'garage floor mats', or even using one of the names that Frontgate calls, them 'industrial grade garage flooring'. If you seach 'PVC floor covering' Frontgate is found on the bottom of the first page.

Uhhhh.....I didn't know I was looking for PVC....thought that was for plumbing....

So how could advanced business blogging help in this environment?

Compendium Blogware post about Frontgate catalog marketing and my garage

Suppose they send me an email asking me why I need this product? ...ask me to tell them about my new garage and mention you are looking for stories for their blog.   I'm so excited about this stupid garage I would probably send pictures and tell them all about why I built it, what I put in it, how I'm outfitting it and how I'll use this Frontgate stuff.

That's all there is to it.

And it's totally a blogging best practice. Frontgate gets a great post and the searcher now gets terrific relevant content to more easily help the next searcher more easily find all the stuff I struggled to find.   The searcher is thrilled, Frontgate is thrilled and as far as I'm concerned I'll never visit a Frontgate blog again...until I have another search that they can serve...

I promise I'm not likely to subscribe to a garage blog or make any comments...I've got a life....and I did subscribe to their email & I'm sure I'll be getting a catalog every month :-)

A blog strategy like this could generate literally hundreds of relevant blogging posts a week.   Combined this with widespread employee blogging on the products and you have not only a winning search engine marketing strategy...but a lot more happy prospects clicking through to buy.

Comments (1)

Are Two Blogging Strategies Appropriate?

Posted Friday, July 18, 2008 by Jenni Edwards

Is there a need for two different blogging strategies and can they work in harmony? (hence the cheesy ying yang symbol)

Let's take an example from one of our prospects here at Compendium --- they just began utilizing a paid social networking platform. Basically a rich social media component that companies can integrate into their website (I am not expert in this specific arena, but Ning is a free social platform that can also be used --- not sure the differences, but we have a pretty active Ning Network here in Indiana). I don't know if this can really be replicated by a company as this has been pretty viral with little advertising...)

Anyways, the paid social networking platform that our prospect was speaking about contains a blogging component, so a user could have their profile, make friends, watch viral videos and blog (what we like to call "and we do that blogging thing too"). Great, but is this corporate blogging or community blogging? Who are these people? Are we organizing the content in the best way to attract new people to our site? Probably not. This is great community building, social media, whatever you want to say. I was impressed with the platform as I looked around; BUT...it's not the end all. It doesn't acquire customers. How do new users begin find the social network? The world isn't as viral as we think...you have to plant enough seeds (i.e. - winning search) that enough influencers across the country or world find your cool, new social network for even a chance at getting people to come and stick around. So are you blogging for community? Great! How about thinking of blogging in a new way --- for acquisition, search and to make more money.

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Should You Allow Comments on Blogs

Posted Friday, July 18, 2008 by Kristen Hanschu

Individuals and organizations who are using some of our competitors (and for sake of being respectful, I will not name names) are running into problems with people commenting on their blogs. A reader will leave a negative remark and the accused has no way of monitoring or deleting the comment. In fact, there have been some lawsuits over unlawful statements and comments that are made on blogs and websites.

In a recent article by Wendy Davis, Roommates.com was sued for civil rights violations. With this said, our prospective clients are usually nervous when it comes to the commenting portion of our business blogging software.

Our blogging platform allows the individual or company to view all comments before they go live. Compendium's advanced system give them the power to approve and decline all comments that people leave. Therefore, nothing will be shown on your blog site that you did not approve. To view what our comment section looks like, you can view my blog. Additionally, our comment section requires that the reader fill out a captcha which does not allow for people to spam your site.

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Forrester: B2B Blogging Takes Nose Dive

Posted Tuesday, July 15, 2008 by Chris Baggott

I'm generally a fan of Forrester and their research, and they have done some terrific work on blogging in general.   But in the newest paper which is mis-named: Derive Value From B2B Blogging comes off as really negative generally with regard to the state of B2B Blogging Solutions & implementations.

There are some terrific points in this paper for B2B marketers as it relates to Corporate Blogging and Blogging Best Practices. For example:

...many B2B marketers are failing to realize that good blogging style should resemble a coffee shop conversation, not a whitepaper.

But the sentence below really describes the overall tone of the paper:

Corporate bloggers are apparently struggling to sustain a conversation...

What is broken in the Forrester study is the overall "goal".   They keep talking about conversation, community, comments, and repeat visitors as the main objective of corporate blogging.   These are metrics that are doomed to fail.

Successful business blogs have two characteristics.

First, rather than top down from the "C" level, they open up by having widespread employee participation.    Prospects and Customers are not the ones to write frequently about your business....but you hire smart, passionate people who like their jobs, like the customer, are proud of your products....let them blog about it.

Secondly, ROI need to be measured based on search & conversion.   Blogging is a content and engagement strategy.    Widespread employee blogging generates lots of great topic specific, keyword, frequently updated and authentic content.    The more content you generate like this, the more traffic you generate. Most successful Corporate Blogging programs in our system drive three times or more traffic than their traditional sites.

When the searcher lands on a page with a post that specifically matches their search intent...written by a real human being and addressing a similar situation...they convert. They take the next step in the relationship.

The business blog is basically a one shot encounter. They search, they find the blog, they convert to either email, phone or a sales relationship (if we are talking about B2B)

Blogging for search is legitmate, valued by the searcher and highly effective if executed properly.

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One Size Doesn't Fit All

Posted Wednesday, July 9, 2008 by Kristen Hanschu

Many people think that when it comes to blogging, one size fits all. In other words, they think that one platform will work for every type of business out there. This is not true in today's fast moving technological world.

In the book, Break From the Pack by Oren Harari, he explains why one size does not fit all. When people are looking to blog and they come to Compendium for solutions, we get asked why we are better than the rest. That is because we are different from every other blog creation software company out there.

If you want to blog for your business then you need the right tools. This includes an affordable blogging software that you can customize to your website and business. It also means that you are able to have many individual bloggers contributing to one site. In return you are utilizing the blog site to gain new clients, sell more product, and market your product or service.

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Why Using a Subdomain is Best Practice

Posted Tuesday, July 8, 2008 by Kristen Hanschu

When setting up a blog, you have the option to use a sub-domain or a directory. We suggest using a sub-domain for two main reasons.

Sub-domains are seen as a part of the website so you do not have to "start from scratch". In other words, Google will recognize your sub-domain before it would a directory so it takes less time to get indexed.
Sub-domains are also easier for a reader to remember. They are more likely to remember both your website and blog site since they are so similar.

In an article by Matt Cutts, he goes in to great detail as to why he recommends the sub-domain over the directory. You can learn more blog secrets and how to blog for search engine optimization from Matt as well.

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Blogging for Search Engine Optimization

Posted Monday, June 30, 2008 by jeff lefevere

As our Client Success team, the folks responsible for day-to-day work with our clients interact with current and soon to be clients, we get a frequent and re-occurring question … and it goes:

"We love Compendium and we “get” the blogging for search, but what’s the real difference between “blogging” and “blogging for business?”

It’s a simple question and it goes to the core of what Compendium stands for. And, the answer is equally simple and really can best be understood by understanding the division of writing for pleasure, as a hobbyist, what we like to call a “Citizen Journalist,” and blogging for results, or blogging for business.

Blogging for pleasure and blogging for results.

In talking with customers, I usually use myself as my own baseline or example.
I have a personal wine blog (www.goodgrape.com). I happen to like wine and I happen to like to write—hence, I view my blog as a hobby, a creative outlet.
Now, mind you, my blog has yielded some interesting results for me, the least of which are wine samples, wine books and other flotsam and jetsam that are sent to me in order to try and influence me, as others view me as an alpha-influencer.

This influencer model is great and typifies what thousands and millions of other people try to do—cultivate influence with loyal readership. In doing so, you get into a “jetstream” of community in the niche in which you write, but to get to the point where I am at today, (about 1000 - 1200 daily readers, a bunch of hits and pageviews, etc.) it has taken very consistent content creation (4-6 posts per week) and a lot of social networking over the course of 2.5 years.

While this is a fine model for individuals, it’s not that great of a model for businesses. It’s very difficult to get somebody in the marketing department to chew off on a two or three year “influencer” model, and with good reason.

However, and thankfully, the underpinning of Compendium is to blog for business. What that means is that instead of trying to cultivate a readership by writing good content that goes into a category bucket, you try to cultivate content for search engine optimization by writing good content that gets compended into a keyword blog (our equivalent of a category), so people who are searching for those “keywords” can quickly and easily find you in the search engines (Google dominates search) and then subsequently find something you are saying of value-- enough value to want and stay on your site for a while and do some other action that drives to a metric for your organization.

It’s very simple, but a very important paradigm shift in thinking. Social media, as an umbrella over a bunch of different things, including blogging, is great, but it’s really only great in business if it drives a result.

Many people will tell you that influence is the new currency, and they wouldn’t be completely wrong, but the part they don’t get right is that influence doesn’t equal a sales number and using your blog as a business tool to drive engagement with customers is very important, as well.

So, what is the real difference between blogging and blogging for business, or blogging for a purpose?

Results.

Blogging for a purpose with Compendium delivers the kind of results tied to a metric that can be delivered infinitely quicker than a two year slow burn of influence.

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An Inspiring Reason to Blog for Your Business

Posted Monday, June 30, 2008 by PJ Hinton

Others' blogs can be a great source of blogging tips, even if they don't come right out and label them as such. Take for example a post that was published by Lead with Your Heart author Lewis Green. In discussing why it's important to give as well as get, Green talks about our natural resistance to "sharing openly" with others in personal and professional settings.

He goes on to list several examples of businesses and individuals who put this principle into practice and succeed by doing so. It's no surprise that his longest bullet point deals with bloggers who use their sites to educate and advise, not just self-promote.

If you are thinking about starting a business blog, SEO might be an attractive selling point. But one of the best blogging benefits you will reap, if you write the right kind of content, is an improved relationship with your customers. Quoting Green's closing remarks in the post:

People like and like to do business with those they trust and those who have integrity. Sharing ourselves and what we know is the best way to build a trusting relationship, and it doesn't hurt profits.

How well can you share?

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logs Provide Good Directions

Posted Friday, June 27, 2008 by Jim Hyslop

I recently have been on a vacation with my family to beautiful Destin FL. Sun, sand, and surf were the main intention but even still I couldn't stop thinking about blogging. I figured it made sense to talk about it in relation to our recent road trip.

When looking for things that you aren't familiar with the first thing you need to do is get directions. I know they helped us find our destination successfully and they can do the same for you and your business when navigating the internet.

Jefferson Graham with USA today recently sat down with Matt Cutts, engineer with Google and active blogger, and discussed achieving visibility in Google's organic search rankings and surprise, surprise his advice was to start a business blog for your company.

He outlined 5 easy tips on how to optimize your site:

1. Spotlight your search term on the page
2. Fill in your tags
3.Get other sites to link back to you
4. Register for free tools
5.CREATE A BLOG AND POST OFTEN

Or, if time is limited for you and those in your company like most of our clients, you can skip 1-4 by letting Compendium do this lifting for you on the back end. We have created our blogging software with organizations in mind for the goal of SEO and customer acquisition while at the same time cutting your 5 tips for optimization down to one, create a blog and post often. Easy as that!

If you have been exploring blog tools to allow your company to be found I suggest letting us provide the road map for your customers. It will free up your time to allow you to do what you do best...tell people about your business.

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Must Love Blogs

Posted Wednesday, June 25, 2008 by jennifer buscher

Are you still searching the classified ads? Nowadays, everything we could possibly search for is literally at our finger tips with the advent of search engines. Compendium Blogging takes this a step further. The idea behind our simple blogging software is that someone types their problem or keyword into Google’s magic little box and what comes up on the first page of the organic results is a blog titled with the exact keyword phrase. What they will find in that compendium blog is content very relevant to what they are searching for and the company who can help them or solve their problem. From a corporate standpoint, blogging can help company’s reach a more targeted specific audience and therefore help them generate more qualified leads. Long gone are the days of sifting through classified ads, searching for a used black Honda Accord or a single 35-40 year old man looking for love who must love dogs. I’m sure there are dating sites out there for single pet lovers.

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Why start a business blog?

Posted Tuesday, June 24, 2008 by donna yamaguchi

Why should anyone start a business blog? Well, coming from someone who grew up in the tourism industry and understand the importance of hospitality, every company should start a business blog to show the humanity side of their business. In the online world we live today, it's been less personal. The comfort zone for most is knowing that they are not alone.

People rather buy from people. Business blogs help humanize the online world today making it more personal. Blogs in your business will not only bring acquire customers to your site but have a higher retention as well.

Boosting the morale in the office is another great reason why you should start a business blog. How? Through our reporting system, the content writers can see how their blogs bring in business for the company. And don't need to be in sales either to see this!

For those that don't feel comfortable blogging (such as myself), it'll help your employees to boost their confidence level. Personally, I don't feel comfortable writing on a public format because I have the fear of people judging me. "is my grammar okay?", "am I doing it right?" Of course my mom always tell me, don't knock it until you try it. So here I am.

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Always Be There

Posted Monday, June 16, 2008 by Eric Romer

I had a conversation with a prospective client today, and as we were talking about the importance of business blogs, he referenced an adage from his boss to "always be there." I really like this saying, and it relates directly to corporate blogging.

You may be thinking that is a simple, blanket statement. However, it is increasingly true in the Web 2.0 world that is constantly evolving. We are in an on-demand culture, where people become disengaged if your business is not providing new, valuable information. The days of stagnant websites are fading fast. And with blog software becoming more simplified for small businesses and large enterprises alike, blogs are the vehicle for consistent information flow.

To tackle a somewhat overwhelming world of technology, the best strategy is to

"always be there", presenting relevant solutions when people come searching. Remember how Superman was somehow "always there" when someone was in trouble? Consider business blogs your Superman-like power to be present when a problem arises (only people are typing into Google, not yelling your name for help).

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