Why should anyone start a business blog? Well, coming from someone who grew up in the tourism industry and understand the importance of hospitality, every company should start a business blog to show the humanity side of their business. In the online world we live today, it's been less personal. The comfort zone for most is knowing that they are not alone.
People rather buy from people. Business blogs help humanize the online world today making it more personal. Blogs in your business will not only bring acquire customers to your site but have a higher retention as well.
Boosting the morale in the office is another great reason why you should start a business blog. How? Through our reporting system, the content writers can see how their blogs bring in business for the company. And don't need to be in sales either to see this!
For those that don't feel comfortable blogging (such as myself), it'll help your employees to boost their confidence level. Personally, I don't feel comfortable writing on a public format because I have the fear of people judging me. "is my grammar okay?", "am I doing it right?" Of course my mom always tell me, don't knock it until you try it. So here I am.
