Compendium's platform is engineered to help a company with search engine optimization, and we all know that the driving factor behind a blogs rankings/success is content development. As a Client Success Manager at Compendium, it is my responsibility to inform our clients of best practices when it comes to content development so that they can start seeing results as quickly as possible. On the same hand, it is also my responsibility to make sure they aren't practicing what search engines call "Black Hat Techniques" to try and "trick" them, thinking they are helping their chances of their corporate blog rank higher.
"Black Hat Techniques" are designed to trick search engines and are extremely bad in blogging etiquette as well as, they can have disastrous results on your blog site. The search engine can deem you a spam site and remove your indexing from their system - ultimately meaning, that they will never list your site in the organic results, regardless of your efforts.
I have listed some of the worst "Black Hat Techniques" currently out there below.
- Link Farms: A group of Web sites is created for the primary purpose of delivering a high number of links to a given Web site.
- Automated Content Generation/Duplication: To get search engine spiders to index more pages from them, some sites auto-generate content or scrape Web content from other sites.
- Keyword Stuffing: This involves over-populating certain portions of a Web page with repeated occurrences of a given keyword.
