When talking to my clients there are always questions about how to get the most out of their blogging efforts. One of the steps that we recommend to all of our corporate bloggers is to use links in their posts ("Linkjuice" if you will), and with Compendium's platform, its very simple to do.
The reason we encourage linking in blogs is because Search Engines LOVE the traffic that is created when sites link to other sites. Therefore improving your search traffic, driving readers to your site, and increasing conversions and ROI.
To read more on this subject check out this article on SEOBook.com that highlights ways to improve your linking, and ideas for linking out to other sites.
