ClickZ published an article today that discussed marketing on blogs vs social sites. General consensus is that blogs win and clients purchase more because of blogs!
The article titled Study: Blogs Influence Purchases More Than Social Sites by Enid Burns states, "Blogs have more impact on purchase decisions than social networks, a new study finds. Blogs create conversation and trusted resource that influences purchase decision."
So now that we are straight, you have the ability to gain trust and confidence from potential buyers and that blogs work.
One question remains in my mind...how are these potential buyers finding you, especially if they don't know you are out there?
The Answer: Blogs that are content focused to search phrases that your potential clients are searching. It is extremely important that if you have a blog, that it be found organically by search engines. With the Compendium Blogging Solution, we have blogs that are focused to search phases that are found organically by search engines.
