I recently joined Compendium Blogware and have been amazed at the amount of things I didn't know about blogging best practices. When I first started the interview process with Compendium I felt like I had a pretty good grasp on what blogging is. Several of my girlfriends have set up blogs over the past couple years. For example- one to track her pregnancy, one to keep donors informed of the ministry work she is doing. I certainly bought in to the idea that blogging was a great way to keep people informed and up to date, but I never could have imagined all of the other opportunities it can create for a business.Throughout my first week I have learned the importance of blogging for search engine optimization and client interaction. Blogging provides companies the opportunity to write about relevant keywords in order for search engines to find and rank their website higher in the Google index. One would think getting listed in the index by Google wouldn't be that complicated, but I've recently learned what an "art" it really is!
After learning all this I went to Google to see how easily I could find my friend's blog. I tried typing her name, her organization, and various other keywords that I thought might pull her blog up- but never found it! While she's been updating the content frequently, something is keeping her form being indexed by Google. Maybe she needs to try the keyword focused software offered by Compendium...
All this learning and application has ceratinly made me excited about the services Compendium provides. Compendium has a great software that helps ensures businesses are getting the best results from their blogging.
