One of the blogging problems that people constantly wrestle with is how long their content should be.  In the world of blogging there are two types of people that you will typically run into.  One is the "thought leader-must write an essay" type.  The second is the "keep it simple so people will read this" type.  Which type are you?

We tell our clients that best practices for a blog post is anywhere from 2-5 paragraphs.  This keeps your readers engaged.  They are able to find what they need in a blog post rather than digging through piles of information.  If you find yourself writing posts that are 10, 11, and 12 paragraphs then it is time to shorten them up.  You can also split them up into several posts or have them as a series of posts.  Big League Tours is a client of mine that does a fantastic job with this. 

Of course, you will still be seen as a thought leader even though you are not writing essays.  The next time you go to post a blog, keep these blogging tips in mind.  If you are spending an hour typing up a post, that is way too much time.  Remember to keep it short and to the point.  You will gain new readers and people will potential subscribe to your blog because they will care about what you have to say.