We recommend to our clients to check out the blogosphere for their industry in order to stay on top of trends and see what their competitors are saying.  It is a great way for individual users to link out to relevant articles and become subject mater experts in their given field, while providing great content to post about.

For example, those of us here at Compendium keep an eye out on the blogoshpere about SEO, Blog Tips and Trick, Blog Research, etc.  We all also have our favorite authors and blogs that we subscribe to, in order to stay in the loop.

One blog in particular is always good to follow and wanted to share with everyone.

Seth Godin's Blog
Seth Godin Action Figure
Seth Godin (born July 10, 1960) is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities. His blog is one of the most popular blogs in the world.

In fact, Compendium's CEO Chris Baggott, recently posted a video about his obsession with Seth.  Check it out here!