Online video syndicator Your Business Chanel is in the process of releasing a four-part video series on business blogging.  You can view the clip sans registration at the Salem-News.com website.  

Quoting a number of experts in blogging research, the nicely-produced first installment provides a quick run through the reasons for corporate blogging and tips for blogging effectively. 

Some of the key points worth taking away the video:
  • The migration from large scale marketing to conversational marketing is not only happening, it is a return to the way things were done before the advent of mass media.
  • To be successful, a blog needs to be interesting (relevant), human (authentic), valuable, and updated frequently (timely).
  • Blogging is suitable for businesses of all sizes.
You'll also find these topics discussed at length in our employee blog posts. 

It will be interesting to what will be featured in the next three videos.