In honor of Labor Day weekend and all of the "White" parties happening in the next few days, it only seems appropriate to reiterate the appropriate use and utilization of white space in a blog post. I know that I've talked about this topic before but I think it is an important enough practice to reiterate the finer points below.Pictures: Use of pictures will grab a readers attention, and give them an idea of what your blog post is going to be about. This will also help give a visual to your point and make your post more aesthetically pleasing.
Lists: Providing lists (either numbered or bulleted) allows a reader to glean information quickly. They can scan your post, get the information they want, and make that decision whether to take the next step with you. Make it easy for them by pulling out the important information, versus leaving it buried in the text.
Font Formatting: Similar to the effects a list has - it brings attention and focus to the important message of your post. Allowing someone the ability to scan for information quickly.
Paragraphs: Let's all be honest, nobody likes to read a computer screen full of text. So break up your text with paragraph breaks, or one of the above mentioned ways!
Its important to note that most visitors to a blog are new visitors, that you've never been introduced to before. They are going to evaluate your ability to solve their problem in less than 15 seconds - make sure you do everything you can to capture that potential customer quickly before they move on to the next guy!
For more blog best practices, contact the Client Success Team and we'd be happy to set up a time to review your current content.
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