Blog Review

Sunday night was every Broadway fanatic's favorite night, the Tony awards. My lovely girlfriend kept me updated on the happenings of the awards show because, sadly, I was unable to watch. I was busy in Louisville, Kentucky for the night seeing a production of the 2007 Tony award winning "Best Musical," Spring Awakening. As you can imagine, when we had both finished watching our Broadway spectacles the conversation went something like this:

Melissa: "Let's get some people together and go to New York this summer."
Me: "Heck. Yes."

(Source: www.nyctourist.com)

So as I spent some time last night and today (during my lunch break, of course) surfing the Internet checking out the happenings of NYC, I have came to one conclusion: Broadway needs blogging. I have been to New York, and I know that there is so much happening on Broadway... but I don't know when to purchase, what to see, where to stay, who's in the show and what show just closed when a show will open. A couple of Broadway sites have blogs, but they do not provide the information that a tourist would need. Broadway is lacking at one of the most important blogging goals that we tell our clients: Make your information relevant.

I could only find a couple sites with Broadway blogs and neither one would be helpful for a tourist trying to get the latest happenings on Broadway. The only blog entries I ever found were short, uninformative reviews on new, unpopular shows.

So... Broadway... friend, I'm a random traveler who wants to spend 3 days in NYC this summer. Help me make my trip the best it can be. You're the expert, you know what's going on day by day, you know when shows are opening or closing... Tell me about them!

The mentality I have toward Broadway right now is the same thing that thousands of people are thinking as they hop on Google or Yahoo to search for some random information. They want to be able to easily find the information, and the information to be relevant once they get there.

Compendium's corporate blogging software makes this happen. We help make sure you know what to write about, and when to write about it. As a business, we know the importance of getting the customers to find you. And as a consumer, we know how frustrating it is to not find the information you need.

Don't worry, you're not past the point of no return (a). Your blog could be defying gravity (b) and growing as fast as greased lightin' (c) in no time. Whether your company sells technicolor dreamcoats (d), cans of hairspray (e), or all that jazz (f) music you own, Compendium knows that if you're living in America (g)... you're going to need customers. I think it's about time for the curtain to open on a new era of Blogging Broadway.

**Musical References**
a- Phantom of the Opera, b- Wicked, c- Grease, d- Joseph and the Amazing Technicolor Dreamcoat, e- Hairspray, f- Chicago, g- Rent