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Blogger Keys to Success #2 (of 3)

Tuesday, September 8, 2009 by Compendium Client Marketing
Most people don't realize that search engines prefer fresh quality content over old content.  Writing content every day will position your company to be found every day!  We've helped you to build a targeted strategy that will attract search traffic, but you must provide the content that will engage readers.

How often should I write on my blog?

Writing to your blog on a daily basis will also help you become a better blogger!  Sooner, rather than later, you'll be thinking about topics or customer experiences and planning your next blog post as part of your daily routine!

Recency is also important because it will re-engage the search engines with your blog.  It's key to your blogging strategy that new content brings back the search engines every day - building up your reputation as a great source of information.

Post Idea: What's the last conversation you had with a customer or prospect that can be shared for other searchers who are looking for the same answer?  Write a blog post about it!  Each day, review the interactions you've had with customers and prospects and begin writing!


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