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Blog Food

Wednesday, June 10, 2009 by Sarah Sedberry
Blogging Best PracticesI just got off a call with John Bancroft at SmokerZChoice, a client here at Compendium Blogware.  Now John and I were talking about his blog program, how to track and measure conversions, how to measure ROI, etc, when he casually mentioned something that struck me - Blog Food

We talk about it all the time internally or joke with our clients about how every conversation or topic can be turned into a blog post; however, it is often difficult to remember what that conversation was or that topic that you were so excited about, by the time you actually sit down to blog.

Now I personally keep a folder in my inbox specifically designated for blog ideas - any email (internal or external), online news publication, website link, etc that sparks an idea for a blog post goes into it. 

What John brought up in our conversation is that he has a document called "Blog Food" where he writes down his ideas every time it strikes him.  Then when he's got the time he goes back in and writes the post in the document and transfers it to his corporate blog when finished.  Therefore he doesn't have to worry about losing that idea and once he's written about it, its on to the next topic he has in line.

This was a great idea John and I hope other bloggers out there are doing similar actions, as it eliminates the concept of "what do I blog about today?"




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