We send our fair share of nurturing emails to folks who've expressed interest in our blogging solution but aren't ready to purchase. And, we get great response from these folks! One response in particular always gives me chills: We're in research mode, call me in a couple of months.
Every time get that response to business blogging I think of the You Tube video, Hold My Calls, I'm Blogging. In case you haven't seen it here it is:
The fact of the matter is research is great! And, I fully support making educated decisions but when it comes to inbound marketing and getting found on in search the time is now to act... not two months from now.
Consider this, it can take 30-60 days for your website and or blog to even rank in Search. Couple that with the time it takes to generate and implement your internal strategy and now a couple months has automatically turned into a 6 month process.
As your doing blog research - be sure to take these outside factors into consideration because the time to contact you might be now... not two months from now.
