I am happy to announce that I'm currently going through one of the most stressful times in my life...planning a wedding! I've done a lot of research on venues, churches, florists, bakeries, DJ's and etc. But there is one thing that I have found astonishing...not many people in the wedding industry have blogs! I know that when I do research on something the most important thing to me, like many people, is gathering other opinions. 

I have a great example of how blogs would work perfectly for the wedding industry.  My fiance and I were going around town touring reception venues and we narrowed our decision between two places.  We were very interested in getting a tasting of the food to help us with our decision, but one of the venues wasn't equipped to have a tasting.  I was shocked and started to actually consider becoming a wedding crasher to taste the food, when the venue told me they have 100 comment sheets from past weddings that I could look through. So they printed out all the sheets and faxed them to me for my review.  This made me think how great a blog would work  for them!  Not only could they blog about their services, but the past brides could post comments for them.  This idea alone would save 10 trees a year and along with saving the environment they could boost their bookings. 

There are many aspects as to why business blogging can be beneficial to an organization no matter how they plan to use it.