Using keywords in blogs is one of the most important factors in winning rankings in Google.  Blogging for search engine optimization requires determining and using keywords in blogs that will benefit your organization most.  Not only is it important to use them in the blogs themselves, it is also important to use them in the blog titles. 

A recent article by Daren Rowse says that:

"One of the things I’m constantly amazed at is how many web publishers miss one of the easiest ways to maximize their positioning in Search Engines by simply including the keywords that they’d like to be found for in their post titles.

I spend a lot of time looking at online articles written on blogs, newspapers and websites and some days it seems that every second or third one has a title that is either cryptic, clever or cute at the expense of Search Engine Optimization (SEO).

To put it bluntly - when it comes to blog SEO I believe that your page and post titles are incredibly important. Google in particularly seems to value the words in your title incredibly highly."

At Compendium, we go a step beyond this.  We advise you to use they keywords not only in the blog titles, but in your post titles as well.  The more that search engines, such as Google, index these words and see that you are using them in multiple places, the more of a chance that you will rank on the first page.  Remember these rules the next time you post a blog, it can make a difference when blogging for SEO.