Now more than ever small businesses are able to compete with larger organizations.  It is all about being found on the web.  The easiest way to be found on the first page of Google is by creating a blog.  A blog can help a business in a number of ways:

  • Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as Compendium all offer easy blogging tools to get started.
  • Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company's name out on the Internet.
  • Updating the weblog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself.
  • Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledge workers.
This article by Darrell Zahorsky offers an insightful look into the world of blogging.  Whether you are in a company of 5 or 500, everyone stands on equal ground when it comes to the Internet.